You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing New Technologies.
ANA has found 320 results for you, in 787 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Future technology impact on broadcast audience research data collection

In the United States, Nielsen collects viewing information daily using over 20 audience measurement systems installed in national, local and single source household panels. The fundamental product of these systems is television viewing information...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: William L. Thomas
Company: Nielsen
June 15, 1992
×

Citation

Thomas, W. L. (1992a, June 15). Future technology impact on broadcast audience research data collection. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/future-technology-impact-on-broadcast-audience-research-data-collection


Research papers

International information management

The role of on-line databases has been consistently developing in the pharmaceutical industry over the last 15 years. It is my firm belief that this role will increase in importance and impact in the next decade. Researchers have a need for faster...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Simon Fitall
June 15, 1991
×

Citation

Fitall, S. (1991a, June 15). International information management. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/international-information-management


Research papers

MARKSEL

Nowadays there are several computer programs which seek essentially to supply media planners with tools which may enable them to reduce the degree of uncertainty which is associated with the selection of the supports to diffuse the advertising...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Luis Queirós
May 5, 1991
×

Citation

Queirós, L. (1991a, May 05). MARKSEL . ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/marksel-


Research papers

MARKSEL (Portuguese)

Nowadays there are several computer programs which seek essentially to supply media planners with tools which may enable them to reduce the degree of uncertainty which is associated with the selection of the supports to diffuse the advertising...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Luis Queirós
May 5, 1991
×

Citation

Queirós, L. (1991a, May 05). MARKSEL (Portuguese). ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/marksel-portuguese-


Research papers

Technology, strategic management and marketing

Due to the accelerating pace in which technological developments occur nowadays, technology is becoming an increasingly important strategic aspect. Therefore an increase in impact of technological issues on competitive relations can be observed. It...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Rudy Frambach
September 1, 1990
×

Citation

Frambach, R. (1990a, September 01). Technology, strategic management and marketing. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/technology-strategic-management-and-marketing


Research papers

High-tech and critical attitudes toward technology or the effect of ideology on markets

The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1990
×

Citation

Hansen, J. (1990a, September 01). High-tech and critical attitudes toward technology or the effect of ideology on markets. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/high-tech-and-critical-attitudes-toward-technology-or-the-effect-of-ideology-on-markets


Research papers

High-tech and critical attitudes toward technology or the effect of ideology on markets (German)

The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1990
×

Citation

Hansen, J. (1990a, September 01). High-tech and critical attitudes toward technology or the effect of ideology on markets (German). ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/high-tech-and-critical-attitudes-toward-technology-or-the-effect-of-ideology-on-markets-german-


Research papers

High tech single source panels for media research

'High-tech' Single Source, or electronic panels, are now a factor in both North America and Europe. Currently, however, these panels are restricted to monitoring certain behaviour - most typically television viewing and purchase of bar-coded...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: James P. King
June 15, 1990
×

Citation

King, J. P. (1990a, June 15). High tech single source panels for media research. ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/high-tech-single-source-panels-for-media-research


Research papers

High technology data collection for testing and measurement

This paper describes high technology data collection systems in consumer marketing research and their relationship to the more traditional methodologies and techniques. A brief background and history of data collection technology used in research is...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Laurence N. Gold
June 15, 1990
×

Citation

Gold, L. N. (1990a, June 15). High technology data collection for testing and measurement . ANA - ESOMAR. Retrieved September 26, 2024, from


https://ana.esomar.org/documents/high-technology-data-collection-for-testing-and-measurement-