Resources Library by ANA

Thinking global and acting local

The challenge for European researchers in the 1990s is to meet the requirement for information which is truly global in scope, but which retains a clear focus on local markets and issues. The imminence of the Single Market is merely accentuating the...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Colin Buckingham

Company: Nielsen

June 15, 1990

Making better use of your data

The aim of this presentation is to discuss the ways in which we have developed our software to meet the needs of the market researcher and to take advantage of the latest technology. My company, Market Research Software, has developed a range of...

Catalogue: Seminar 1990: How To Cope With Data Overload

Author: Phil Hearn

June 15, 1990

A well designed decision support system proves to be essential for an effective marketing information system

The paper introduces an emerging problem-solving technology that consists of people, knowledge, and computer software and hardware wired into the management process. This technology results from the evolution in the use of computer systems for...

Catalogue: ESOMAR Congress 1989

Authors: Olivier De Schrevel, Philippe Claeys

September 1, 1989

Marketing and emerging technologies

"Nobody had any need of the phone before it existed". Thus, what could be in such a new field, the contribution of market research? How can we imagine what the good ways to investigate are and forecast what the key factors for success in the...

Catalogue: ESOMAR Congress 1989

Author: Philippe Crance

Company: GMV Conseil

September 1, 1989

Measurement of the temporal aspects of sensory perception

Aroma, taste, texture and thermal or pain sensations elicited by food products show a dynamic change in intensity over time. The process of mastication changes the structure of food and enhances flavour release in the mouth, changes in texture will...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Authors: Pieter H. Punter, Peter E. Roos, Garmt B. Dijksterhuis

June 15, 1989

The communication society

A hundred years ago, as the eighteen hundreds were drawing to a close, there were many speculations about the shape of the coming century. In fact our forefathers seemed to have speculated more about the coming twentieth century than we speculate...

Catalogue: ESOMAR Congress 1989

Author: Hans L. Zetterberg

June 15, 1989

New research possibilities by computerised personal interviewing

From telephone interviewing and then computer assisted telephone interviewing (CATI) the last few years have brought along two new systems of datacollection by means of personal interviews. One is the Telepanel-system, which consists of a random...

Catalogue: ESOMAR Congress 1988

Authors: Leo van Doorn, Theo Hess

Company: NIPO

September 1, 1988

The challenge of globalization to marketing research

Economic integration is a worldwide phenomenon but is a sequel to profound technological changes. The present international integration repeats what happened when local markets began to take regional/national dimensions. We are now on the way to...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Jacques E. Andriessens

June 26, 1988

Defining and understanding the challenges

Our community is undergoing three revolutions at the same time. Technology, sociology and ethics are evolving, interacting and complementing each other. They are changing consumers' and companies' way of thinking and behaviour. They are also slowly...

Catalogue: Seminar 1988: Research For Financial Services

Author: Jacques de Keyser

June 15, 1988