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Research papers

Marketing beyond instincts

In this paper, we will seek to outline:- The specific problem facing us in Japan;- Why it was important to adopt a new method to derive answers;- The results of our research and what new insights we garnered;- How we went about maximizing the impact...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Gigi Leung, Vanessa Oshima, Daphne Mavroudi-Chocholi
Companies: Johnson & Johnson, machineVantage
November 2, 2020
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Citation

Leung, Oshima and Mavroudi-Chocholi (2020a, November 02). Marketing beyond instincts. ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/marketing-beyond-instincts


Magazines

Revue Française du Marketing (Octobre 2009)

La revue des définitions du marketing stratégique et de la stratégie marketing témoigne de plusieurs visions différentes, qui engendrent une confusion grandissante tant parmi leschercheurs que parmi les praticiens du...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2009
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Citation

, A. (2009a, October 01). Revue Française du Marketing (Octobre 2009). ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-2009-


Magazines

Revue Française du Marketing 2001 (N. 182)

95 % d'échec, 5 lancements sur 100 réellementréussis. Tel est le verdict de la dernière étude publiéesur le taux de succès des produits nouveaux enGrande Consommation. Et pourtant, ce n'est pasfaute de moyens pour les 20 000...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2001
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Citation

, A. (2001a, February 01). Revue Française du Marketing 2001 (N. 182). ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2001-n-182-


Research papers

The shoemaker's children always have the poorest shoes

This brief paper is only intended as an introduction to my part of the seminar, giving the reasons for my philosophy and thinking concerning the marketing of market research. By so doing, I hope this will enable more time to be spent at the Seminar...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Alan F.C. Leighton
May 1, 1974
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Citation

Leighton, A. F. (1974a, May 01). The shoemaker's children always have the poorest shoes. ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/the-shoemaker-s-children-always-have-the-poorest-shoes


Research papers

The organisation of market research within manufacturing and marketing companies

This paper deals with organisational problems arising in connection with fitting market research into the general framework of a manufacturing or marketing company and further with the impact of the various aspects of organisation on the use of...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Herr Rüping
May 1, 1974
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Citation

Rüping, H. (1974a, May 01). The organisation of market research within manufacturing and marketing companies. ANA - ESOMAR. Retrieved June 13, 2024, from


https://ana.esomar.org/documents/the-organisation-of-market-research-within-manufacturing-and-marketing-companies