Resources Library by ANA

Utilization of the Nielsen panel for evaluation of promotions

In starting to write this paper, I had some doubts: "Should I really talk to an Assembly of Researchers and Professionals of the Promotion about distribution checks, consumer sales and other basic items?" A short review of a few dozens of promotion...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions

Author: Pierre Strauch

Company: Nielsen

June 15, 1976

Tailor-made panels combining the advantages of ad-hoc survey and consumer panel methods

This paper is concerned with purchasing or usage panels specially set up for a distinct period of time and usually to measure only one product, i.e. "tailor-made" panels. It examines the circumstances in which such panels are likely to be used, some...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: John Parfitt

August 1, 1975

Tobacco substitute

A form of Benson & Hedges Special Filter with 20% Cytrelwas tested against standard Special Filter among smokersof Special Filter employed in Middleton and Manchester.In each area, the panel of 20 was divided equally so thathalf-smoked the...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

December 8, 1974

The use of a panel by a large distribution company

The purpose of this paper is simply to describe a proposal for the use of a consumer panel. The techniques employed are well known and do not call for reference to a bibliography or for complicated theoretical explanation. We deal here with a first...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Marc Galliot

September 1, 1974

The use of a panel by a large distribution company (French)

The purpose of this paper is simply to describe a proposal for the use of a consumer panel. The techniques employed are well known and do not call for reference to a bibliography or for complicated theoretical explanation. We deal here with a first...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Marc Galliot

September 1, 1974

Market research and the decision maker

In the course of preparing a paper that would do justice to the chosen title, one becomes conscious of how broad and relatively unexplored the subject is. The issue of how to get market research used by decision makers has not been a popular topic...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: John Palmer

September 1, 1974

How relative simple reader-panel methods yield valuable contributions to editorial policies (Part I)

For editorial policy it is important to estimate readers' appreciation of the contents. The panel method is one way of sounding the readers and getting a contribution to the editorial policy. In this paper we will present experiences and examples...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: F. T. M. van der Staay

June 15, 1974

How relative simple reader-panel methods yield valuable contributions to editorial policies (Part II)

In the first part of the paper the authors gives few examples of results and conclusions, it was just to indicate various possibilities with this kind of research. While, in the appendices you may have found the examples which can be read or closely...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: F. T. M. van der Staay

June 15, 1974

Operating effective panels for TV audience measurement

Panels offer certain advantages over sample surveys in providing TV audience measurement information more precisely and economically. As planning requirements for TV advertising become more sophisticated therefore, demand for TV panels is likely to...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Stephan Buck

June 15, 1973