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The use of a panel by a large distribution company

Date of publication: September 1, 1974

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Marc Galliot

Abstract:

The purpose of this paper is simply to describe a proposal for the use of a consumer panel. The techniques employed are well known and do not call for reference to a bibliography or for complicated theoretical explanation. We deal here with a first series of applications; others of a more complex nature are currently being worked out and are not yet ready for presentation. The basic advantage of these procedures is that they constitute a form of analysis that is of immediate practical use - a "feet on the ground" approach that is directly applicable by anyone who has had a minimum of training in marketing.

Marc Galliot

Author

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Research Papers

Quantitative measurement

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Marco Tapia Ibarra, Cecilia Navarro Alaluf

 

June 15, 1999

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Citation

Ibarra and Alaluf (1999a, June 15). Quantitative measurement. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/quantitative-measurement


Research Papers

A fuel usage panel

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Margaret Clarke, Jonathan Jephcott

 

June 15, 1982

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Citation

Clarke and Jephcott (1982a, June 15). A fuel usage panel. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/a-fuel-usage-panel


Research Papers

The market considered as a system in equilibrium and analysis of the factors governing its condition (French)

Catalogue: ESOMAR Congress 1966

Author: C. Solard

 

September 1, 1966

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Citation

Solard, C. (1966a, September 01). The market considered as a system in equilibrium and analysis of the factors governing its condition (French). ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/the-market-considered-as-a-system-in-equilibrium-and-analysis-of-the-factors-governing-its-condition-french-


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Citation

Galliot, M. (1974a, September 01). The use of a panel by a large distribution company. ANA - ESOMAR. Retrieved January 30, 2023, from


https://ana.esomar.org/documents/the-market-considered-as-a-system-in-equilibrium-and-analysis-of-the-factors-governing-its-condition-french-