Resources Library by ANA

Using social surveys for prediction

This paper illustrates some of the ways in which sample survey data can be used to make predictions about aspects of society. It examines the use of data from continuous surveys to make short term predictions based on time series and the use of...

Catalogue: Papers 1982: Social Research And Prediction

Author: Frank E. Whitehead

June 15, 1982

Trade channel research and the administration

The main objective was to draw the economic balance of each trade channel, in order for the administration to exert its arbitration in the best conditions of information. This general objective may be split into three separate ones, that we may sum...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Authors: Jean-François Boss, Alain Boudon, Henri Dobler

June 15, 1982

Banking communication (French)

The nationalization of credit, currently being carried out in France is an extreme example of this type of "disturbance". It is therefore entirely appropriate to examine the main aspects of the effect this political decision has had on banking...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Paul Danloy

June 15, 1982

Changing public attitudes towards noise abatement and non-smoking

In the course of the past decade, the Dutch government has come to play an increasingly active role with respect to changing attitudes of the Dutch public-at-large. The initiatives for attitude-influencing campaigns came from Ministries and from...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Frits Spangenberg

June 15, 1982

Identification of persons with the potential for setting up their own business (German)

This paper emphasises methodology and subject matter. The latter serves to illustrate the former. The paper discusses an investigative assignment from the German Federal Ministry of Commerce which, in order to stimulate the rate of economic growth,...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Elisabeth Noelle-Neumann, Erp Ring

Company: Institut für Demoskopie Allensbach GmbH

August 23, 1981

Identification of persons with the potential for setting up their own business

This paper emphasises methodology and subject matter. The latter serves to illustrate the former. The paper discusses an investigative assignment from the German Federal Ministry of Commerce which, in order to stimulate the rate of economic growth,...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Elisabeth Noelle-Neumann, Erp Ring

Company: Institut für Demoskopie Allensbach GmbH

August 23, 1981

Using orthodox marketing research to guide communications strategies toward key public figures

This study was undertaken to gauge the efficacy of the methods of communication used by the German Information Center. The GIC, headquartered in Mew York City, is responsible for keeping key people in the U.S. apprised of events and developments in...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Janet Schneider

June 15, 1981

Initiators of ideas as well as proponents of particular positions on current issues, are all part of a concept sector whose members are, or should be employing the marketing process

This paper explores a sector of the economy believed to be at the threshold of a fascinating emergence. The sector is constituted of those institutions sponsoring ideas and social issues concepts in contrast to organizations purveying goods and...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Seymour H. Fine

June 15, 1981

Defence-inducing advertising

This paper discusses the research applied to the development of the Scottish Health Education Unit's publicity material, and outlines the two major problems incurred. The first is that, unlike much of product advertising, most health publicity is...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: D. S. Leathar

September 1, 1980