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Forsyth, D. P. (1991a, June 15). Marketing effectiveness studies. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/marketing-effectiveness-studies
Böcker and Hubel (1987a, October 26). Analysing family purchasing for better media planning. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/analysing-family-purchasing-for-better-media-planning
Sampson and Lin (1987a, October 26). Estimating new product price elasticity before launching . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/estimating-new-product-price-elasticity-before-launching-
Gullen and Johnson (1986a, June 15). Product purchasing and TV viewing. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/product-purchasing-and-tv-viewing
Dubois, B. (1982a, June 15). Information display boards (IDB). ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/information-display-boards-idb-
Erickson and Gross (1979a, June 15). How industry buys. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/how-industry-buys
Haines, M. (1972a, June 15). Industrial purchasing. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/industrial-purchasing
Carof, J. (1972a, June 15). Sociological, family and individual factors in the mutation of the act of buying children's clothing (French). ANA - ESOMAR. Retrieved September 25, 2024, from
Carof, J. (1972a, June 15). Sociological, family and individual factors in the mutation of the act of buying children's clothing. ANA - ESOMAR. Retrieved September 25, 2024, from