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How industry buys

Date of publication: June 15, 1979

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Robert A. Erickson, Andrew C. Gross

Abstract:

This paper is an expansion and an updating of a major survey conducted in 1970 by the journal, Scientific American. Entitled How Industry Buys, 1970. That study was designed to measure the influence of ten major groups on the purchasing decision. The study was conducted among the readership of the journal, distributed among 11 major industries, including the chemical industry. The audience consisted of the readership of the journal, with a heavy emphasis on scientific and technical personnel, many of whom worked in large companies.

Robert A. Erickson

Author

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Andrew C. Gross

Author

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Burton, J. S. (1977a, March 01). How the industry forecasts. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/how-the-industry-forecasts


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Catalogue: Seminar 1981: Industrial Marketing Research

Author: Alain Meyer

 

October 1, 1981

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Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Authors: Hugh Robert Stammers, David Holmes

Company: KANTAR TNS Malaysia

June 15, 1979

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Stammers and Holmes (1979a, June 15). How important is social research to the pharmaceutical industry?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/how-important-is-social-research-to-the-pharmaceutical-industry-


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Citation

Erickson and Gross (1979a, June 15). How industry buys. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/how-important-is-social-research-to-the-pharmaceutical-industry-