Abstract:
Information Display methodology is a laboratory procedure which consists in presenting subjects with an array of product information and permitting them to acquire as much or as little information as they wish, before, arriving at a purchase decision in a simulated shopping situation.The present paper presents and discusses the results obtained from an analysis of about 500 IDB experiments collected as part of an extensive research program on consumer information processing.
This could also be of interest:
Research Papers
Family decision making and information processing
Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Bernard Dubois
 
June 15, 1983
Research Papers
New information technology and information handling
Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Barry Mahon
 
January 25, 1984
Research Papers
A marketing information system
Catalogue: ESOMAR/WAPOR Congress 1969
Author: David Miln
 
June 15, 1969
