Resources Library by ANA

Viable online research in a country with low internet penetration

In internet research, is globalisation the answer?. Does online research methodology lead to quality data? Can universal online surveys include countries with low internet penetration and how? Can we have satisfied clients by a one-fits-all approach,...

Catalogue: Panel Research 2007

Authors: Hellas Saltavarea, Katerina Sergi

Company: The Hellenic Research House

October 28, 2007

Is spontaneity still relevant?

Traditionally, market research has aimed to collect information that is unbiased and therefore 'spontaneous' assuming that market research participants are ready, willing and able to make an 'authentic' contribution without understanding why, how and...

Catalogue: Congress 2007: Excellence

Author: Caroline Pakel-Dunlop

September 19, 2007

Social class and life style differences between modes of data collection

This paper assesses the external validity of research results from an online internet panel compared to mail, telephone and paper pencil samples.Social class, product consumption and usage as well consumer values are analysed for differences....

Catalogue: Panel Research 2006

Authors: Kristof De Wulf, Bert Weijters, Niels Schillewaert

Company: InSites Consulting

October 8, 2006

The effects of panel recruitment and management on research results

This paper provides outcomes from an empirical study across 19 online panels that has been conducted during April and May of 2006.The underlying methodology and the outcomes of the study will be presented. However, more important are the learnings...

Catalogue: Panel Research 2006

Authors: Pieter Willems, Robert van Ossenbruggen, Ted Vonk

Company: KANTAR TNS Malaysia

October 8, 2006

A cost effective approach for measuring out-of-home viewing

Even though the idea of a portable-only panel may seem appealing for its conceptual simplicity, a deeper analysis reveals a number of systematic drawbacks that may easily offset any advantages over fixed-meter panels.On the other hand, capturing the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Author: Fernando Falcon

June 23, 2005

The creation of a single source cross media Internet panel

This paper describes a completely new way of measuring Internet audience behavior and combining it with a full cross media survey covering all major media categories and a full TGI database. The really good news is that with only minor changes to the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Anders Lithner, Stefan Svanfeldt, Peter Callius

June 22, 2005

The craftsmanship behind a quality panel

Today one can choose between several different software packages for management of web access panels. These software packages can be exellent tools, but building and maintaining a good panel is still a matter for craftsmanship. The quality of results...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Rune T. Eilertsen, Leif Henrik Husom

April 17, 2005

Effects of frequent participation on panellists' responses

This paper addresses the impact of frequent responders on online panel research.Results from two studies are reported, comparing the demographics and survey responses of panel members who are frequent survey responders to those of less frequent...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Linda Piekarski, Terrence Coen, Jacqueline Lorch

Company: Research Now SSI

April 17, 2005

Understanding the online panellist

This paper analyses the motivation of why people belong to online panels and provides an understanding of the dynamics of the relationship and the implications this may have for our industry. A survey of a UK panel has shown four distinct motivation...

Catalogue: ESOMAR Panel Research Conference 2005

Author: Pete Comley

April 17, 2005