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The creation of a single source cross media Internet panel

Date of publication: June 22, 2005

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Anders Lithner, Stefan Svanfeldt, Peter Callius

Abstract:

This paper describes a completely new way of measuring Internet audience behavior and combining it with a full cross media survey covering all major media categories and a full TGI database. The really good news is that with only minor changes to the original TGI survey the Orvesto Internet methodology can be used on any TGI database in the world.

Anders Lithner

Author

This is a long description of some author details.

Stefan Svanfeldt

Author

This is a long description of some author details.

Peter Callius

Author

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Citation

Lithner, Svanfeldt and Callius (2005a, June 22). The creation of a single source cross media Internet panel. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-creation-of-a-single-source-cross-media-internet-panel