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The creation of a single source cross media Internet panel

Date of publication: June 22, 2005

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Anders Lithner, Stefan Svanfeldt, Peter Callius

Abstract:

This paper describes a completely new way of measuring Internet audience behavior and combining it with a full cross media survey covering all major media categories and a full TGI database. The really good news is that with only minor changes to the original TGI survey the Orvesto Internet methodology can be used on any TGI database in the world.

Anders Lithner

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Stefan Svanfeldt

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Peter Callius

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Lithner, Svanfeldt and Callius (2005a, June 22). The creation of a single source cross media Internet panel. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/electronic-single-source-consumer-panels