Back

The creation of a single source cross media Internet panel

Date of publication: June 22, 2005

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Anders Lithner, Stefan Svanfeldt, Peter Callius

Abstract:

This paper describes a completely new way of measuring Internet audience behavior and combining it with a full cross media survey covering all major media categories and a full TGI database. The really good news is that with only minor changes to the original TGI survey the Orvesto Internet methodology can be used on any TGI database in the world.

Anders Lithner

Author

This is a long description of some author details.

Stefan Svanfeldt

Author

This is a long description of some author details.

Peter Callius

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The single source approach in media research

Catalogue: Seminar 1988: Media And Media Research

Author: Matthias Steinmann

Company: Swiss Broadcasting Corporation

June 15, 1988

×

Citation

Steinmann, M. (1988a, June 15). The single source approach in media research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-single-source-approach-in-media-research


Research Papers

High tech single source panels for media research

Catalogue: Seminar 1990: The Quality Of Media Information

Author: James P. King

 

June 15, 1990

×

Citation

King, J. P. (1990a, June 15). High tech single source panels for media research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/high-tech-single-source-panels-for-media-research


Research Papers

Electronic single source consumer panels

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: William F. Mckenna

 

June 15, 1988

×

Citation

Mckenna, W. F. (1988a, June 15). Electronic single source consumer panels. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/electronic-single-source-consumer-panels


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Lithner, Svanfeldt and Callius (2005a, June 22). The creation of a single source cross media Internet panel. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/electronic-single-source-consumer-panels