Abstract:
Today one can choose between several different software packages for management of web access panels. These software packages can be exellent tools, but building and maintaining a good panel is still a matter for craftsmanship. The quality of results is gained by good management of panelists, and by earning their respect. This paper will consider some specific elements that go into good panel recruitment and maintenance, based on nearly six years experience of running the MMI webpanel in Norway.
This could also be of interest:
Research Papers
Analytic implications of panel data quality
Catalogue: Panel Research 2008
Author: Bob Harlow
Company: RONIN International
October 24, 2008
Research Papers
Panel and data quality
Catalogue: Panel Research 2006
Authors: Holland Hofman Brown, Renee Smith
Company: Harris Interactive (Europe)
October 8, 2006
Research Papers
Panel satisfaction index
Catalogue: Panel Research 2007
Authors: Andera Gadeib, Laetitia Sassinot-Uny
Company: Dialego AG
October 28, 2007
