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Research papers

Is it possible to predict human decision-making?

Using qual and quant to understand why consumers really make decisions, not why you think they do.

Catalogue: Fusion 2019
Authors: Nina Kanin, Zehra Odunayo
Company: Streetbees
November 10, 2019
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Citation

Kanin and Odunayo (2019a, November 10). Is it possible to predict human decision-making?. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/is-it-possible-to-predict-human-decision-making-


Research papers

Brands in the age of anger

How do brands and leaders adapt to a world where increased knowledge does not shift opinions? Qualitative thinking can shed light on how to evolve social norms - the key to lasting change.

Catalogue: Fusion 2019
Author: Graeme Trayner
Company: The Glover Park Group
November 10, 2019
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Citation

Trayner, G. (2019a, November 10). Brands in the age of anger. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/brands-in-the-age-of-anger


Research papers

I don't know if I am allowed to say this but...

What is the best way to find out what people really think in this judgmental age? We asked people to share their views on a controversial subject in a number of different research approaches, pitching traditional approaches against new and...

Catalogue: Fusion 2019
Author: Peter Totman
Company: Jigsaw Research
November 10, 2019
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Citation

Totman, P. (2019a, November 10). I don't know if I am allowed to say this but.... ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/i-don-t-know-if-i-am-allowed-to-say-this-but-


Research papers

Looking inside the Digi-Qual Toolbox

As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....

Catalogue: Latin America 2019
Authors: Garnette Weber, Cláudia Mota, Dalila Antonacachi
Companies: Fine, Itracks
April 7, 2019
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Citation

Weber, Mota and Antonacachi (2019a, April 07). Looking inside the Digi-Qual Toolbox. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/looking-inside-the-digi-qual-toolbox


Research papers

Bringing mindfulness into micro moments

In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sushma Panchawati, Jayadevan Ambat, Prithvi Raj, Ravi Dixit
Company: Nielsen
May 19, 2016
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Citation

Panchawati, Ambat, Raj and Dixit (2016a, May 19). Bringing mindfulness into micro moments. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/bringing-mindfulness-into-micro-moments


Research papers

Insights2020: Driving customer centric growth

The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights: Analytics in driving this. The roadmap and role of Insights. Analytics is based upon a large-scale global empirical study...

Catalogue: Congress 2015: Revelations
Authors: Frank van den Driest, Tom Wilms, Joris Zwegers, Steven Berkhout
Company: KANTAR TNS Malaysia
October 1, 2015
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Citation

van den Driest, Wilms, Zwegers and Berkhout (2015a, October 01). Insights2020: Driving customer centric growth. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/insights2020-driving-customer-centric-growth-8577


Research papers

Qualitative insights on-the-go

We'll demonstrate how we conducted a mobile qualitative study across 10 Asian countries that allowed us to be with our participants during their working hours, a time of the day that is usually hard to penetrate for researchers. We've chosen eating...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Norbert Wirth, Susie Zeng
Company: GfK
May 13, 2014
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Citation

Wirth and Zeng (2014a, May 13). Qualitative insights on-the-go. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/qualitative-insights-on-the-go


Research papers

Humanising Big Data

The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anupama Wagh-Koppar, Vartika Malviya Hali, Sandeep Arora
Companies: KANTAR TNS Malaysia, Datamatics Global Services Ltd
November 20, 2013
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Citation

Wagh-Koppar, Hali and Arora (2013a, November 20). Humanising Big Data. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/humanising-big-data-8095


Research papers

Insight mining with positive psychology

Positive affect has been shown to increase creativity and problem-solving (Isen et al, 1987) and interventions developed from positive psychology, the scientific study of well-being, have been shown to increase engagement, verbal fluidity and...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Stacy Graiko
Company: KANTAR TNS Malaysia
November 20, 2013
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Citation

Graiko, S. (2013a, November 20). Insight mining with positive psychology. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/insight-mining-with-positive-psychology-8096