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Research papers

Benefits of radio advertising

This paper presents the results of the second wave of a basic study to show the effectiveness, in principle, of radio as an advertising medium. It describes how radio contributes to the effectiveness of mixed campaigns with TV, both in isolation and...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Sven Dierks, Christoph Wild
October 20, 1998
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Citation

Dierks and Wild (1998a, October 20). Benefits of radio advertising. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/benefits-of-radio-advertising


Research papers

Harmonisation of global television and radio audience measurements

Television is increasingly an international medium that transcends country boundaries. Similarly, for radio there is nowadays a keen interest in being able to compare audiences between markets. The requirement, therefore, for audience systems...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Peter Menneer, Gabe Samuels
September 1, 1998
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Citation

Menneer and Samuels (1998a, September 01). Harmonisation of global television and radio audience measurements. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/harmonisation-of-global-television-and-radio-audience-measurements


Research papers

Passive audience measurement

Since the early 1990s, MediaCheck and others have been talking about coding programs and commercials with inaudible identification codes and developing new systems for measuring TV and radio audiences through the use of portable, passive meters. How...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Lee Weinblatt
June 15, 1998
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Citation

Weinblatt, L. (1998a, June 15). Passive audience measurement. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/passive-audience-measurement


Research papers

Radio audience surveys in France in 1996

The year of 1996 was unbelievably rich in events for radio researchers in France. Not less than two panels were operated as well as the year long DAR audience survey. These events led to some confusion among market actors, as some radio stations were...

Catalogue: 2nd Radio Research Symposium
Author: Dina Raimondi
June 15, 1997
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Citation

Raimondi, D. (1997a, June 15). Radio audience surveys in France in 1996. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/radio-audience-surveys-in-france-in-1996


Research papers

A radio research design for the 21st century

The paper reviews the work of a technical group designing a new specification for industry radio research. The group represents commercial broadcasters, public sector broadcasters, and advertisers and/or agencies. The paper discusses the limitations...

Catalogue: 2nd Radio Research Symposium
Authors: Lynne Robinson, Tony Twyman, Tony Wearn
June 15, 1997
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Citation

Robinson, Twyman and Wearn (1997a, June 15). A radio research design for the 21st century . ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/a-radio-research-design-for-the-21st-century-


Research papers

An international radio station and its audience in Romania

International radio stations are looking for reasons to broadcast in most eastern European countries after the changes of 1989. Indeed there are now many and contradictory sources of information. Radio stations are numerous. Private stations attract...

Catalogue: 2nd Radio Research Symposium
Authors: Daniel Nobi, Jacques Braun
June 15, 1997
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Citation

Nobi and Braun (1997a, June 15). An international radio station and its audience in Romania. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/an-international-radio-station-and-its-audience-in-romania


Research papers

German radio multi-method survey 1995

The radio survey method test carried out in 1995 by the German radio organisations within AG.MA was a milestone in German radio research in many respects. This was the first time that a method test of this kind had been carried out in Germany, at...

Catalogue: 2nd Radio Research Symposium
Author: Dieter Müller-Veeh
June 15, 1997
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Citation

Müller-Veeh, D. (1997a, June 15). German radio multi-method survey 1995. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/german-radio-multi-method-survey-1995


Research papers

Making audience surveys more relevant to programmers

With increasing numbers of radio stations in all Australian markets resulting in greater levels of competition and more audience volatility, the need to track programme performance with greater accuracy and confidence has become essential. In the...

Catalogue: 2nd Radio Research Symposium
Authors: Bob Cornish, Mark Neely
June 15, 1997
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Citation

Cornish and Neely (1997a, June 15). Making audience surveys more relevant to programmers. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/making-audience-surveys-more-relevant-to-programmers


Research papers

Radio in the media-mix

Utilizing the basis of the very complex automobile market in Germany, the effects created by radio advertising in a media-mix will be demonstrated. The essential effects of an advertising campaign can only be proven in psychologically defined target...

Catalogue: 2nd Radio Research Symposium
Author: Sven Dierks
June 15, 1997
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Citation

Dierks, S. (1997a, June 15). Radio in the media-mix. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/radio-in-the-media-mix