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Research papers
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Citation

Burdus, J. (1974a, May 01). Some conclusions of the seminar. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/some-conclusions-of-the-seminar


Research papers

How professional is the management of research institutes?

During the Luxembourg Seminar on "Managing Market Research as a Business" I carried out a brief survey on some aspects of the management of research institutes. The questionnaire was set up in haste and the sample is the only representative of agency...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Coen C. J. de Koning
May 1, 1974
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Citation

de Koning, C. C. (1974a, May 01). How professional is the management of research institutes?. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/how-professional-is-the-management-of-research-institutes-


Research reports

The CRAM qualitative omnibus and the CRAM qualitative monitor

Cooper Research and Marketing is one of the UK's leadingQualitative Market Research Agencies. Commencing January1974, we are supplying two important new services: 1. THE QUALITATIVE OMNIBUS, which offers interviewing space in group discussions for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1974
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Citation

, C. (1974a, March 08). The CRAM qualitative omnibus and the CRAM qualitative monitor. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/the-cram-qualitative-omnibus-and-the-cram-qualitative-monitor


Research papers

Questionnaire design for the personal interview

This paper approaches designing of questionnaires for the personal interview from the point of view of attempting to illustrate ways in which the questionnaire designer can make the interviewer's task less difficult. It starts off by explaining why...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: J. M. Bowen
October 1, 1973
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Citation

Bowen, J. M. (1973a, October 01). Questionnaire design for the personal interview. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/questionnaire-design-for-the-personal-interview


Research papers

Fieldwork standards and how to maintain them

I would reiterate that there should be minimum standards and training required by the Market Research Society and that buyers of market research are made aware of the companies who abide by these standards.

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: W. A. Roberts
October 1, 1973
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Citation

Roberts, W. A. (1973a, October 01). Fieldwork standards and how to maintain them. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/fieldwork-standards-and-how-to-maintain-them


Research papers

Consumer behaviour and the buying decision

Marketing as a problem - solving science is profoundly involved in the study of consumer behaviour. All management decisions concerning marketing activities and researches are founded in some way on hypotheses regarding the behaviour of consumers and...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Mihail C. Demetrescu
June 15, 1973
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Citation

Demetrescu, M. C. (1973a, June 15). Consumer behaviour and the buying decision. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/consumer-behaviour-and-the-buying-decision


Research papers

Goals, possibilities and problems of good sampling procedures (German)

Whenever sampling procedures for selecting the persons to be interviewed are used in empirical social research this is done in order to build models of the population by means of which the interesting phenomena can he studied. The size ratio between...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Klaus P. Landgrebe
June 15, 1973
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Citation

Landgrebe, K. P. (1973a, June 15). Goals, possibilities and problems of good sampling procedures (German). ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/goals-possibilities-and-problems-of-good-sampling-procedures-german-


Research papers

Goals, possibilities and problems of good sampling procedures

Whenever sampling procedures for selecting the persons to be interviewed are used in empirical social research this is done in order to build models of the population by means of which the interesting phenomena can he studied. The size ratio between...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Klaus P. Landgrebe
June 15, 1973
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Citation

Landgrebe, K. P. (1973a, June 15). Goals, possibilities and problems of good sampling procedures. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/goals-possibilities-and-problems-of-good-sampling-procedures


Research papers

Exit: Marketing research industry

This paper is written by a management consultant; one who, by the nature of his task, must try to know, develop and fertilise the soil on which managerial talent in business can grow and bear fruit. One vital constituent of that soil is...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Martin van Mesdag
June 15, 1973
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Citation

van Mesdag, M. (1973a, June 15). Exit: Marketing research industry. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/exit-marketing-research-industry