Whenever sampling procedures for selecting the persons to be interviewed are used in empirical social research this is done in order to build models of the population by means of which the interesting phenomena can he studied. The size ratio between reality and the model will depend on how small the details of the basic population are which are to be found again and recognized with certainty.
Austrian consumer trends in the 80s (German)
Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Klaus Nemetz
Company: IMAS International GmbH
June 15, 1989
New challenges to market researchers (German)
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Heinz Alpers
June 15, 1982
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