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Research papers

Fieldwork quality

The paper illustrates that the quality of fieldwork is still a matter of concern and that although research suppliers and buyers are aware of this, and recognise fieldwork as a most important element of any research project, little is being done to...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: D. K. Willingale
August 1, 1975
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Citation

Willingale, D. K. (1975a, August 01). Fieldwork quality. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/fieldwork-quality


Research papers

Two way quality

This paper is concerned with the importance of a continuous relationship between client and research company. It argues that only by this means can the best be obtained for each separate "unit" of research: by an on-going relationship of this kind it...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Leonard R. England
August 1, 1975
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Citation

England, L. R. (1975a, August 01). Two way quality. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/two-way-quality


Research papers

Research quality

The object of this contribution is to demonstrate how the quality of market and opinion research is controlled by court decisions.

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Thomas Marcotty
August 1, 1975
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Citation

Marcotty, T. (1975a, August 01). Research quality . ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/research-quality-


Research papers

Can market research make a contribution to international problems?

This paper is concerned with the Market Research Industry's contribution in this field. It is our contention that not enough market research is carried out in the vital area of overseas aid and that it is up to the industry to draw the attention of...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Jocelyn L. Jeffreys, Robert Sutton
August 1, 1975
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Citation

Jeffreys and Sutton (1975a, August 01). Can market research make a contribution to international problems?. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/can-market-research-make-a-contribution-to-international-problems-


Research papers

The quality of research is...

Since the theme of this Congress is the quality of research, I thought it might be a good idea to find out what some ESOMAR members think has been the contribution of ESOMAR Congresses, not just to the overall quality of research, but to the quality...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Emanuel H. Demby
August 1, 1975
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Citation

Demby, E. H. (1975a, August 01). The quality of research is.... ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-quality-of-research-is-


Research papers

Problems of employee motivation in a market research agency

This paper sets out to examine the special problems of man management in a market research agency. As a facet of this investigation the body of available management theory is assessed and related to the practicalities of managing a research agency....

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Philip Hill
August 1, 1975
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Citation

Hill, P. (1975a, August 01). Problems of employee motivation in a market research agency. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/problems-of-employee-motivation-in-a-market-research-agency


Research papers

Dynamic aspects of market segmentation with a model for dynamic segmentation studies

The literature on market segmentation published during the last 10 years is very rich, but unfortunately all of the published studies treat market segmentation as a cross-sectional analysis at one particular point in time. What is lacking is a...

Catalogue: Seminar 1975: Market Modelling
Author: Bo Arpi
June 1, 1975
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Citation

Arpi, B. (1975a, June 01). Dynamic aspects of market segmentation with a model for dynamic segmentation studies. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/dynamic-aspects-of-market-segmentation-with-a-model-for-dynamic-segmentation-studies


Research papers

A note on relative validity

In my own approach to modelling, I try to bear three questions in mind: A) Does the approach generate sufficient confidence to lead to application?; B) Does the application produce improvement in planning/decision making?; C) Does the gain from this...

Catalogue: Seminar 1975: Market Modelling
Author: J. Aspden
June 1, 1975
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Citation

Aspden, J. (1975a, June 01). A note on relative validity . ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/a-note-on-relative-validity-


Research papers

Consumer versus pharmaceutical research

Pharmaceutical research is market research, just as consumer research is market research, and they are essentially the same type of activity applied to different fields. What this paper is concerned with is the position of pharmaceutical research in...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Author: Paul Howard Berent
March 1, 1975
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Citation

Berent, P. H. (1975a, March 01). Consumer versus pharmaceutical research. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/consumer-versus-pharmaceutical-research