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Videos

Winning in the age of now

12 years after a memorable Keynote in which he challenged the research industry to be more attuned to the power of emotional connections, Saatchi & Saatchi CEO Worldwide Kevin Roberts returns to ESOMAR with an optimistic message about the role of Big...

Catalogue: Congress 2014: What Inspires?
Author: Kevin Roberts
June 15, 2014
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Citation

Roberts , K. (2014a, June 15). Winning in the age of now. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/winning-in-the-age-of-now


Videos

The Fringe Factory session

The Fringe Factory (an independent group of young professionals - supported by ESOMAR NEXT) has toured universities engaging young people and conducting a survey on careers. Fringe Factory will now close the loop, feeding back what they have learned...

Catalogue: Congress 2014: What Inspires?
Author: Will Goodhand
June 15, 2014
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Citation

Goodhand, W. (2014a, June 15). The Fringe Factory session. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-fringe-factory-session


Videos

Welcome to Congress 2014

Opening speech to the ESOMAR Congress 2014 by Anne Dionisi-Fung, ESOMAR Representative for France and Elisabeth Martine-Cosnefroy, ESOMAR Representative for France.

Catalogue: Congress 2014: What Inspires?
Authors: Anne Dionisi Fung, Elisabeth Martine-Cosnefroy
June 15, 2014
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Citation

Dionisi Fung and Martine-Cosnefroy (2014a, June 15). Welcome to Congress 2014. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/welcome-to-congress-2014


Videos

Après nous le déluge?

The drumbeat of "change" in market research is everywhere. Wherever you look, whatever conference you attend and whatever you read, the message is the same: ‘Change is here; change is real; and it is going to affect you and your business’....

Catalogue: Congress 2014: What Inspires?
Authors: Reg Baker, Simon Chadwick
June 15, 2014
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Citation

Baker and Chadwick (2014a, June 15). Après nous le déluge?. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/apr-s-nous-le-d-luge--8156


Videos

Going to the edges for inspiration

It seems counter-intuitive to go to the extremes to find insights that are relevant to the masses. But in this presentation, we demonstrate the value of doing just that. We show how people with more intense and unusual experiences, attitudes and...

Catalogue: Congress 2014: What Inspires?
Authors: Jacky Parsons, Elaine Ho, Nick Graham, Jayne Hickey, Marlene Cohen, Tom Lilley
June 15, 2014
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Citation

Parsons et al. (2014a, June 15). Going to the edges for inspiration. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/going-to-the-edges-for-inspiration


Videos

Getting close to youth

Based on new qualitative research, workshops and Viacom insights from 10 West, North and Central European markets, discover the five key themes in the lives of Millennials and how to use them both in marketing AND in market research approaches. Is...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Patrick Alders, Martijn Van Bijnen, Joeri Van den Bergh, Anneleen Boullart
Company: InSites Consulting
June 15, 2014
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Citation

Alders, Van Bijnen, Van den Bergh and Boullart (2014a, June 15). Getting close to youth. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/getting-close-to-youth


Videos

The future's bright, the future's branded

The old model of the research industry - selling data or information and throwing in analysis for free - is obsolete. In the new world, where a great deal of a traditional researcher's job can be done by a robot assisted by an algorithm, and where...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Lucy Davison, Paul Buckley
June 15, 2014
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Citation

Davison and Buckley (2014a, June 15). The future's bright, the future's branded. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-future-s-bright-the-future-s-branded


Videos

What inspires entrepreneurship in research?

Keynote interview: Didier Truchot, Founder, Chairman & CEO, Ipsos, France.

Catalogue: Congress 2014: What Inspires?
Author: Didier Truchot
Company: Ipsos MRBI
June 15, 2014
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Citation

Truchot, D. (2014a, June 15). What inspires entrepreneurship in research?. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/what-inspires-entrepreneurship-in-research-


Research reports

Global Prices Study 2014

The Global Prices Study 2014 is based on a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
June 12, 2014
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Citation

B.V., E. (2014a, June 12). Global Prices Study 2014. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/global-prices-study-2014