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Getting close to youth

Date of publication: June 15, 2014

Catalogue: Global Qualitative 2014: Research Renaissance

Company: InSites Consulting

Authors: Patrick Alders, Martijn Van Bijnen, Joeri Van den Bergh, Anneleen Boullart

Abstract:

Based on new qualitative research, workshops and Viacom insights from 10 West, North and Central European markets, discover the five key themes in the lives of Millennials and how to use them both in marketing AND in market research approaches. Is your business and research approach Gen Y proof?

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