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Getting close to youth

Date of publication: June 15, 2014

Catalogue: Global Qualitative 2014: Research Renaissance

Company: InSites Consulting

Authors: Patrick Alders, Martijn Van Bijnen, Joeri Van den Bergh, Anneleen Boullart

Abstract:

Based on new qualitative research, workshops and Viacom insights from 10 West, North and Central European markets, discover the five key themes in the lives of Millennials and how to use them both in marketing AND in market research approaches. Is your business and research approach Gen Y proof?

Patrick Alders

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Martijn Van Bijnen

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Joeri Van den Bergh

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Anneleen Boullart

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Research Papers

Getting close to youth

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Joeri Van den Bergh, Anneleen Boullart, Patrick Alders, Martijn Van Bijnen

Company: InSites Consulting

November 18, 2014

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Citation

Van den Bergh, Boullart, Alders and Van Bijnen (2014a, November 18). Getting close to youth. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/getting-close-to-youth-8365


Research Papers

Getting close to business

Catalogue: Seminar 1988: Business To Business Research

Authors: Justin Gutmann, Stephen Ellis, David Smith

Company: DVL Smith Ltd

June 15, 1988

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Gutmann, Ellis and Smith (1988a, June 15). Getting close to business. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/getting-close-to-business


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Youth tales

Catalogue: Qualitative 2006

Authors: Maslina Mokhtar, Avijit Das

 

October 8, 2006

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Mokhtar and Das (2006a, October 08). Youth tales. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/youth-tales


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Citation

Alders, Van Bijnen, Van den Bergh and Boullart (2014a, June 15). Getting close to youth. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/youth-tales