Getting close to youth

Date of publication: June 15, 2014

Abstract:

Based on new qualitative research, workshops and Viacom insights from 10 West, North and Central European markets, discover the five key themes in the lives of Millennials and how to use them both in marketing AND in market research approaches. Is your business and research approach Gen Y proof?

  • Video
  • This could also be of interest
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Research in Africa Authors: Charles Celier
Research in Africa (French) Authors: Charles Celier
Social studies and market research in Spain Authors: Manuel J. Sanchez de Celis
Social studies and market research in Spain (French) Authors: Manuel J. Sanchez de Celis
Closing session Authors: Wim J. de Jonge, D. Rettie
Future perspectives in the field of consumer research Authors: Hans Khuner
Future perspectives in the field of consumer research (French) Authors: Hans Khuner
Research and developing countries Authors: Helen M. Grossley
Research and the advertising agency Authors: Harry E. Stone