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Research papers

Methods of quantification in motivation research

The recognition of those motives, which, arising from the unconscious or subconscious, become motivations for a certain irrational or "illogical” attitude, is not sufficient for the planning of advertising or sales campaigns, nor even for the...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Peter Smolensky
June 15, 1961
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Citation

Smolensky, P. (1961a, June 15). Methods of quantification in motivation research. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/methods-of-quantification-in-motivation-research


Research papers

Mytho-mathematosis in marketing decisions?

We think that the authors are not too satisfied with the horizons, opened by their approach, either. The practical conclusions they reach in the case of shipping companies versus airlines did not need the whole mathematical program machinery that has...

Catalogue: ESOMAR Conference 1960
Author: Jan L. Wage
June 15, 1960
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Citation

Wage, J. L. (1960a, June 15). Mytho-mathematosis in marketing decisions?. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/mytho-mathematosis-in-marketing-decisions-


Research papers

Motivation research in the field of distribution

What is usually named motivation research is the application of the methods of psychology and: sociology to commercial problems, and is therefore nothing but a certain type of research in the field of distribution. Its special aim is to understand...

Catalogue: ESOMAR Conference 1960
Author: Emeric Deutsch
June 15, 1960
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Citation

Deutsch, E. (1960a, June 15). Motivation research in the field of distribution. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution-103


Research papers

Motivation research in the field of distribution (French)

What is usually named motivation research is the application of the methods of psychology and sociology to commercial problems, and is therefore nothing but a certain type of research in the field of distribution. Its special aim is to understand and...

Catalogue: ESOMAR Conference 1960
Author: Emeric Deutsch
June 15, 1960
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Citation

Deutsch, E. (1960a, June 15). Motivation research in the field of distribution (French). ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution-french-


Research papers

Factor analysis in market research

Comment on Mr. Ehrenberg's paper: "Factor analysis in market research".

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Leonard F. Smith
June 15, 1959
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Citation

Smith, L. F. (1959a, June 15). Factor analysis in market research. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/factor-analysis-in-market-research-49


Research papers

Factor analysis in market research

In this article I shall try to consider the subject of factor analysis in market research. Anyone acquainted with the literature of factor analysis will be aware that in a single article one can neither give a complete description of the techniques...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andrew S. C. Ehrenberg
June 15, 1959
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Citation

Ehrenberg, A. S. (1959a, June 15). Factor analysis in market research. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/factor-analysis-in-market-research


Research papers

Factor analysis in market research (French)

In this article I shall try to consider the subject of factor analysis in market research. Anyone acquainted with the literature of factor analysis will be aware that in a single article one can neither give a complete description of the techniques...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Andrew S. C. Ehrenberg
June 15, 1959
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Citation

Ehrenberg, A. S. (1959a, June 15). Factor analysis in market research (French). ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/factor-analysis-in-market-research-french-


Research papers

Operations research (French)

Operations Research, in two ways, has established the basis for a new universalism. For one thing, operations research is concerned with the entire system of an organisation or enterprise inclusive of all its executives and their functions secondly...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Friedrich Wendt
June 15, 1959
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Citation

Wendt, F. (1959a, June 15). Operations research (French). ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/operations-research-french-


Research papers

The British voter and Party images

The emphasis in this paper is on the Party Image, rather than on the characteristics of the voter. The Party Image is a similar concept as the Brand Image, but applied to a political party. Fifteen years ago we were asking such questions as...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Henry Durant
June 15, 1959
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Citation

Durant, H. (1959a, June 15). The British voter and Party images. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-british-voter-and-party-images