Resources Library by ANA

Rewarding the retail customer while generating extra revenue

The loyalty programme of Carrefour has been running for several years. It consists of giving loyalty points to card users when their basket has a specific spend value. Carrefour wanted to know until which point you can motivate the customer to spend...

Catalogue: Congress 2015: Revelations

Authors: Nicole Huyghe, Bart Vandenreijt

October 1, 2015

Happy shoppers

In 2013, DEKA Marketing Research, in collaboration with Gordon & McCallum undertook a series of research studies designed to better understand the growth in use of this channel, and provide in-depth insight into the way customer engage with such...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Alastair Gordon, Farquhar Stirling, Dwinarizki Setyorini, Mamik Leonardo

Company: Deka Marketing Research

May 13, 2014

The G-Local shopper

General learnings from the world of shopper insight are shared in this presentation in order to give the audience an understanding of how tangible shopper insight can be, and the commonality that exists between markets in terms of shopper needs. At a...

Catalogue: CEE Research Forum 2013: Research Remix

Author: Danielle Pinnington

March 17, 2013

Consumer lifestyles

The Shoprite supermarket group in South Africa grew from eight suburban stores in Cape Town in 1979 to an international group of 634 stores in 2003, spread through 13 African countries. Most of the growth was by acquisition of failed and troubled...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003

Author: Douglas Parker

October 26, 2003

Supermarkets and the small independent retailer

The paper deals with the Indian experience of supermarkets unable to significantly impact on the retail structure, and the simultaneous growth of the small independent retailer, especially in fast moving consumer goods. It attempts to hypothesize the...

Catalogue: Seminar 1997: The Changing Retail Scene

Authors: Amit Roy, Sujit Das Munshi

June 15, 1997

New insights for retail range development in the toiletries market

This paper discusses an approach to retail range development and category management for the toiletries and cosmetics sector on a multi- country basis. The paper develops a retail structure model for a number of national markets. Having looked at the...

Catalogue: Seminar 1997: The Changing Retail Scene

Authors: Mike Harris, Remi Vazeille

Company: KANTAR TNS Malaysia

June 15, 1997

Optimising performance and profitability of retail stores

This paper will present a method of assessing the performance of each store in a chain to determine the optimum performance potential and identify opportunities to improve performance. It will illustrate how this technique has been successfully used...

Catalogue: Seminar 1997: The Changing Retail Scene

Author: Douglas Parker

Company: Douglas Parker Associates (Pty) Ltd.

June 15, 1997

Local retailers counter multinationals

In the Czech Republic, internationalisation of retail structures has become the topic of the day. More and more multinationals are entering the Czech market. This paper provides an analysis of latest developments and an overview of the increasing...

Catalogue: Seminar 1997: The Changing Retail Scene

Authors: Tomás Drtina, Evzen Pospisil

June 15, 1997

Development of petrol retailing in the United Kingdom

This paper describes the revolution in petrol retailing in the United Kingdom; a revolution initiated by the major supermarket operators and which has resulted in the oil companies losing 25 % of their market share and f 1 billion in revenues. The...

Catalogue: Seminar 1997: The Changing Retail Scene

Author: Jonathan P. Shingleton

Company: The BPRI Group

June 15, 1997