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Research papers

The contribution market research can make to strategic planning by exploring and exploiting the product life cycle concept

The market research profession can fill the gap by taking the attitude that it is in the information business , rather than in the research business . That, in other words, the market researcher seeks to fill industry's need for information as the...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Maarten Van Mesdag
September 1, 1970
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Citation

Van Mesdag, M. (1970a, September 01). The contribution market research can make to strategic planning by exploring and exploiting the product life cycle concept. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-contribution-market-research-can-make-to-strategic-planning-by-exploring-and-exploiting-the-product-life-cycle-concept


Research papers

Example of application of advertising research (French)

Useful research can be achieved at various stages of the whole advertising process. First, motivation research about the pro duct and brand-image situation are a guide for the advertising policy (target-client, and effect aimed at). Concept and...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Marc Vincent
September 1, 1970
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Citation

Vincent, M. (1970a, September 01). Example of application of advertising research (French). ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/example-of-application-of-advertising-research-french-


Research papers

Example of application of advertising research

Useful research can be achieved at various stages of the whole advertising process. First, motivation research about the pro duct and brand-image situation are a guide for the advertising policy (target-client, and effect aimed at). Concept and...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Marc Vincent
September 1, 1970
×

Citation

Vincent, M. (1970a, September 01). Example of application of advertising research. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/example-of-application-of-advertising-research


Research papers

Market research

Present day competition forces firms to keep in constant touch with market investigations. The market is presented as something unknown and heterogeneous. In it are intermingled qualitative factors (such as tastes, habits) and quantitative factors...

Catalogue: The European Marketing Research Review 1970
Author: Luis A. Gonzales Rodrigo
June 15, 1970
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Citation

Rodrigo, L. A. (1970a, June 15). Market research. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/market-research-720


Research papers

The role of marketing research in the pharmaceutical industry

The Marketing Research function in a multinational pharmaceutical company really divides itself into two major sectors: 1. Studies of local markets, which must be conducted in each individual country. 2. Studies of world trends, which must be carried...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Author: Alberta R. Edwards
June 15, 1970
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Citation

Edwards, A. R. (1970a, June 15). The role of marketing research in the pharmaceutical industry . ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-the-pharmaceutical-industry-


Research papers

Market research, marketing decisions and creativity

We believe it is dangerous to set research and creativity against each other, and we think it is equally wrong to omit one of these stages in decision-making.

Catalogue: The European Marketing Research Review 1970
Author: Pierre Bessis
June 15, 1970
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Citation

Bessis, P. (1970a, June 15). Market research, marketing decisions and creativity. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/market-research-marketing-decisions-and-creativity


Research papers

Conclusion

I would like to comment on a few major points of interest as raised by the papers of the last two days. Firstly marketing models. Segmentation and typology of doctors seem to be of universal interest.

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Author: J.-J. Baillet
June 15, 1970
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Citation

Baillet, J. (1970a, June 15). Conclusion. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/conclusion-717


Research papers

Research into the industrial market

From a general point of view the object of market research is to provide information for the industrial producer of a product or service as to the quantitative needs of consumers and the role that this product or service can hope to fulfil in the...

Catalogue: The European Marketing Research Review 1970
Author: Maurice Pariat
June 15, 1970
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Citation

Pariat, M. (1970a, June 15). Research into the industrial market. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/research-into-the-industrial-market


Research papers

The use of motivation and attitude research in formulating advertising strategy

In order to formulate an advertising strategy two requisites have to be present: firstly a way of reasoning taking into account all pertinent elements in an orderly fashion and secondly the proper information to fee this scheme so that it develops on...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: H. Joannis
February 1, 1970
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Citation

Joannis, H. (1970a, February 01). The use of motivation and attitude research in formulating advertising strategy. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/the-use-of-motivation-and-attitude-research-in-formulating-advertising-strategy