Resources Library by ANA

Attitude segmentation as contained in the single source approach exemplified by environment consciousness

It is a well known fact that environmental consciousness as a social trend has been gaining ground for several years. A large amount of survey results consistently show an immense increase. A GfK survey, in which people were asked to spontaneously...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Wolfgang Adlwarth, Fawzia Vardag

June 15, 1987

Segmenting and constructing markets

The purpose of this chapter is to provide an outline of some prominent issues in the area. There is particular emphasis upon marketing considerations and applications. The marketing man can be faced nowadays with bewildering volumes of data, gathered...

Catalogue: Consumer Market Research Handbook

Author: Tony Lunn

August 1, 1986

The uncommitted tourist

This paper describes a model that has been designed to give tour operators insight into: - the number of tourists taking a foreign holiday the coming summer; - the countries they will be going to; - the extent to which they will use tour operators....

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Ted Vonk, Theo Hess

Company: NIPO

June 15, 1986

Will the clients of different supermarkets of the retail chains be spilt into segments?

The retail trade in Finland is very much centralized; the four major chains dominate the market. Mass marketing by making use of mass media and mass bargains has been very powerful in the past few years. Segmentation of the consumers by shop chains...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: Leila Lotti

June 4, 1986

Changing stores to suit the changing customer

This paper examines the changes that have occurred in retailing formats and shopping environments in the last 100 years and highlights the increasing acceleration of that change. It considers the demographic factors in the UK which have impacted...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: Monica D. Lucas

June 4, 1986

The changing role of fairs and exhibitions as marketing forums in East-West economic relations

I believe that the changing role of fairs and exhibitions consists in the fundamental help they provide for segmentation. The possibilities of fairs and exhibitions in the sphere of segmentation provide an important input for the development of the...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Gusztáv Holló

June 15, 1985

Research on perceptions of quality of service among clients and branch personnel

The paper concentrates on findings and conclusions from research studies among retail bank-customer subgroups on one hand, and among personnel in SR-BANK on the other. Some service concepts will evolve, as will some possible psychographic...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Geir Sandgren

February 1, 1985

The language barrier

The authors believe that women are not addressed by financial services in a language which they understand. In addition, as a result of social and cultural influences, women are often not expected to understand financial matters. When combined with...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Authors: Glllian Laidlaw, Kate Willis

Company: Ogilvy

February 1, 1985

The index of consumer sentiment: Another look at the data and some methodological improvements

The Index of Consumer Sentiment (ICS) can be used to explain and forecast changes in the aggregate course of the economy. Its explanatory as well as its predictive power appears to be relatively low. Partly this might be caused by some methodological...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Hans Kasper, Ton Kuylen

June 15, 1984