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Research on perceptions of quality of service among clients and branch personnel

Date of publication: February 1, 1985

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Geir Sandgren

Abstract:

The paper concentrates on findings and conclusions from research studies among retail bank-customer subgroups on one hand, and among personnel in SR-BANK on the other. Some service concepts will evolve, as will some possible psychographic segmentation criteria for bank-marketing. Further, the paper is dealing with a few practical con- sequences which the research has led to in SR-BANK so far.

Geir Sandgren

Author

This is a long description of some author details.

Case Studies

How marketing research contributed in Sr-bank's creation of a USP (Unique Selling Package) towards the youth segment (18-30 years of age)

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Geir Sandgren

 

June 15, 1982

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Citation

Sandgren, G. (1982a, June 15). How marketing research contributed in Sr-bank's creation of a USP (Unique Selling Package) towards the youth segment (18-30 years of age). ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/how-marketing-research-contributed-in-sr-bank-s-creation-of-a-usp-unique-selling-package-towards-the-youth-segment-18-30-years-of-age


Research Papers

Automation and the quality of services

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Philip P. Todd

 

February 1, 1985

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Citation

Todd, P. P. (1985a, February 01). Automation and the quality of services. ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/automation-and-the-quality-of-services


Research Papers

Bank roles in developing relationships with business customers

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Author: Nexhmi Rexha

 

September 1, 1999

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Citation

Rexha, N. (1999a, September 01). Bank roles in developing relationships with business customers . ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/bank-roles-in-developing-relationships-with-business-customers-


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Citation

Sandgren, G. (1985a, February 01). Research on perceptions of quality of service among clients and branch personnel . ANA - ESOMAR. Retrieved September 21, 2023, from


https://ana.esomar.org/documents/bank-roles-in-developing-relationships-with-business-customers-