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Research papers

Recent developments in media research

Within the last 5 years a whole range of research methods, data processing systems and communication techniques, available from various sources and countries, have been designed or duly acquired, and carefully Implemented in the Arab World,...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Sami Raffoul
June 15, 1987
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Citation

Raffoul, S. (1987a, June 15). Recent developments in media research. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/recent-developments-in-media-research


Research papers

European pricing development's to 1990

This paper will cover only the five largest retail pharmacy markets: France, West Germany, Italy, Spain and the UK. Furthermore, a major part of the paper will be devoted to an analysis of the past - 1980 onwards - for it is from an analysis of...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: Ian Robert John
June 15, 1987
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Citation

John, I. R. (1987a, June 15). European pricing development's to 1990. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/european-pricing-development-s-to-1990


Research papers

Introduction

The debate should, however, take place in the mind of the reader. Section 1, ‘The “New” Qualitative Research: The Reasons Why?’ presents detailed explanations of the ‘new’ qualitative research, including, in an edited...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Sampson
January 1, 1987
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Citation

Sampson, P. (1987a, January 01). Introduction. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/introduction-2888


Research papers

Qualitative research in Europe

The paper comments on qualitative research as it is carried out at present in Europe according to different 'styles'. What is referred to as the "new" qualitative research is discussed and the view expressed that it has emerged from dissatisfaction...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Sampson
January 1, 1987
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Citation

Sampson, P. (1987a, January 01). Qualitative research in Europe. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-in-europe


Research papers

Omnibus surveys

Omnibus surveys are in very widespread use within the market research industry and have become a well-established, valuable and cost-effective means of conducting market research surveys. This chapter explains briefly what omnibus surveys are and how...

Catalogue: Consumer Market Research Handbook
Author: Richard Davies
August 1, 1986
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Citation

Davies, R. (1986a, August 01). Omnibus surveys. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/omnibus-surveys


Research papers

Experimental designs and models

This chapter is divided into two distinct parts: experimental design and models. The researcher must consider the question of experimental design and models before proceeding to the choice of sampling techniques, sample size or questionnaire design,...

Catalogue: Consumer Market Research Handbook
Author: James Rothman
August 1, 1986
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Citation

Rothman, J. (1986a, August 01). Experimental designs and models. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/experimental-designs-and-models


Research papers

Qualitative research and motivation research

Qualitative research is usually exploratory or diagnostic. It involves small numbers of people who are not sampled on a probabilistic basis. They may. however, be selected to represent different categories of people from a given target market or...

Catalogue: Consumer Market Research Handbook
Author: Peter Sampson
August 1, 1986
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Citation

Sampson, P. (1986a, August 01). Qualitative research and motivation research. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-and-motivation-research


Research papers

Introduction

The role of market research is to make marketing operations more efficient and profitable, by improving the quality of planning and decision taking. This is the only way in which market research can justify itself. The following chapters, therefore,...

Catalogue: Consumer Market Research Handbook
Author: John Downham
August 1, 1986
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Citation

Downham, J. (1986a, August 01). Introduction. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/introduction-2865


Research papers

Market modelling

Modelling is a diverse and complex area. It is also a controversial one. For more than two decades, researchers have developed and adapted models of widely differing kinds, ranging from econometric systems designed to forecast changes at the global...

Catalogue: Consumer Market Research Handbook
Authors: Chris Blamires, David Seaman, Tony Lunn
August 1, 1986
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Citation

Blamires, Seaman and Lunn (1986a, August 01). Market modelling. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/market-modelling