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European pricing development's to 1990

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: Ian Robert John

Abstract:

This paper will cover only the five largest retail pharmacy markets: France, West Germany, Italy, Spain and the UK. Furthermore, a major part of the paper will be devoted to an analysis of the past - 1980 onwards - for it is from an analysis of historical developments that we can discover some key indicators as to what the future holds in store.

Ian Robert John

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Authors: Diana Grose, Alan J. Bowditch

 

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Grose and Bowditch (1991a, June 15). Pharmaceutical pricing. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/pharmaceutical-pricing


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Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Edward W. Whitley, Malcom R. Mather, Wendy L. Bunning

 

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Whitley, Mather and Bunning (1991a, June 15). Europe 1990. ANA - ESOMAR. Retrieved May 14, 2025, from


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Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?

Authors: David McCallum, Mungo Gilchrist

 

June 15, 1997

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McCallum and Gilchrist (1997a, June 15). Application of traditional pricing research methods. ANA - ESOMAR. Retrieved May 14, 2025, from


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Citation

John, I. R. (1987a, June 15). European pricing development's to 1990. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/application-of-traditional-pricing-research-methods