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European pricing development's to 1990

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Author: Ian Robert John

Abstract:

This paper will cover only the five largest retail pharmacy markets: France, West Germany, Italy, Spain and the UK. Furthermore, a major part of the paper will be devoted to an analysis of the past - 1980 onwards - for it is from an analysis of historical developments that we can discover some key indicators as to what the future holds in store.

Ian Robert John

Author

This is a long description of some author details.

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Citation

John, I. R. (1987a, June 15). European pricing development's to 1990. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/european-pricing-development-s-to-1990