Abstract:
Within the last 5 years a whole range of research methods, data processing systems and communication techniques, available from various sources and countries, have been designed or duly acquired, and carefully Implemented in the Arab World, bringing-up the state of Media Research in many aspects to comparable levels in the West. The most important aspects and tools are: 1. improved research procedures from questionnaire design, through fieldwork and final reporting; 2. the introduction of calibration models for the audience of periodicals; 3. the introduction of completely new Media Services: TV Panels; 4. the implementation and full use of comprehensive Advertising Media Planning Systems. This paper will review the most recent developments In media research which is considered as the main source of information on the classification and ranking of media in the region.
Research Papers
Using sources of readership data for editorial research
Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
November 25, 1987
Research Papers
Retail audit panels in the Middle East
Catalogue: Seminar 1987: Research In Arab Countries
Author: Tony Antoniou
 
June 15, 1987
Research Papers
Understanding the new generation
Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Anne Sayers
 
June 15, 1992
