Introduction
Abstract:
The role of market research is to make marketing operations more efficient and profitable, by improving the quality of planning and decision taking. This is the only way in which market research can justify itself. The following chapters, therefore, illustrate how the research tools described earlier are applied to various problems encountered in marketing.
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Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
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August 1, 1998
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Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard M. Seitz
March 1, 1979
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Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Gottfried Thiel
Company: Nielsen
June 15, 1982
