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Introduction

Date of publication: August 1, 1986

Catalogue: Consumer Market Research Handbook

Author: John Downham

Abstract:

The role of market research is to make marketing operations more efficient and profitable, by improving the quality of planning and decision taking. This is the only way in which market research can justify itself. The following chapters, therefore, illustrate how the research tools described earlier are applied to various problems encountered in marketing.

John Downham

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Downham, J. (1986a, August 01). Introduction. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/introduction-2865