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Research papers

Trade research

Trade research is a collective term for a series of specially developed techniques serving the needs and objectives of marketing management at the various stages of the distribution network. Just as the elementary methods of consumer research have...

Catalogue: Consumer Market Research Handbook
Authors: Gill Welch, Brian C. Pymont
August 1, 1986
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Citation

Welch and Pymont (1986a, August 01). Trade research. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/trade-research


Research papers

Panel research

This chapter is concerned with panels. Like so many common English words placed in a market research context, its special research meaning is entirely familiar to the practitioners and confusing to the layman. Its nearest common meaning is a list of...

Catalogue: Consumer Market Research Handbook
Author: John Parfitt
August 1, 1986
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Citation

Parfitt, J. (1986a, August 01). Panel research. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/panel-research


Research papers

Artificial intelligence and expert systems

The authors propose to identify reasons for the apparent lack of Marketing Research applications. Examples of areas where AI and ES could contribute to increase considerably the efficiency of Marketing Research will then be developed. Finally, the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Juergen Schwoerer, Jean-Paul Frappa
June 15, 1986
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Citation

Schwoerer and Frappa (1986a, June 15). Artificial intelligence and expert systems. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/artificial-intelligence-and-expert-systems


Research papers

Recognition versus recency

Through-the-Book and Recent Reading are the current "hot potatoes" in media research and we constantly see them being thrown from hand to hand. The following paper attempts to show the advantages and disadvantages of both TTB and RR. In doing so, we...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Rolf Speetzen
June 15, 1986
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Citation

Speetzen, R. (1986a, June 15). Recognition versus recency. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/recognition-versus-recency


Research papers

The paradox of 'the new qualitative research'

This paper reviews some features of the current state of qualitative research in the UK. The concept of the New Qualitative Research is defined in terms of a combination of volume, status and theoretical orientation. The authors fervently hope that...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Authors: Stephen Wells, Tony Lunn
June 15, 1986
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Citation

Wells and Lunn (1986a, June 15). The paradox of 'the new qualitative research' . ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-paradox-of-the-new-qualitative-research-


Research papers

The democracy of opinion polls

I would like to suggest that the polling industry should not agonise too much about getting elections wrong. Error may be good for you; an occasional disaster can be good for the industry and good for the public. If polls were to have too long a run...

Catalogue: Seminar 1986: Opinion Polls
Author: David Butler
June 15, 1986
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Citation

Butler, D. (1986a, June 15). The democracy of opinion polls. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-democracy-of-opinion-polls


Research papers

The influence of poll data on public opinion

This contribution has three aims: 1. To determine the existing assumptions about possible negative influences of opinion polls. 2. To determine what can be said about these assumptions from the point of view of empirical social science. 3. To outline...

Catalogue: Seminar 1986: Opinion Polls
Author: Wolfgang Donsbach
June 15, 1986
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Citation

Donsbach, W. (1986a, June 15). The influence of poll data on public opinion. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-influence-of-poll-data-on-public-opinion


Research papers

Situation and recent developments in France

In this paper, we try to give an overview of the present situation of opinion polls in France and of the main recent developments in the field.

Catalogue: Seminar 1986: Opinion Polls
Author: Jacques Antoine
June 15, 1986
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Citation

Antoine, J. (1986a, June 15). Situation and recent developments in France. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/situation-and-recent-developments-in-france


Research papers

The current situation of opinion polling round the world

A somewhat general survey of the condition of opinion polling round the world is reported. In Western Europe and the English speaking countries in particular they are firmly embedded, recognised and understood by politicians and journalists, together...

Catalogue: Seminar 1986: Opinion Polls
Author: Norman L. Webb
June 15, 1986
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Citation

Webb, N. L. (1986a, June 15). The current situation of opinion polling round the world. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-current-situation-of-opinion-polling-round-the-world