Panel research

Date of publication: August 1, 1986

Author: John Parfitt

Abstract:

This chapter is concerned with panels. Like so many common English words placed in a market research context, its special research meaning is entirely familiar to the practitioners and confusing to the layman. Its nearest common meaning is a list of names (doctors, jurors, etc.), but in its research meaning this list of names has to be performing certain functions for certain desired objectives before it takes the form of a panel.

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