You searched for: ""

The results has been filter on Tags containing State Of Art.
ANA has found 290 results for you, in 146 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Marketing research in the pharmaceutical industry throughout the world

The pharmaceutical industry is one of the hard-to-classify, unique industries, which does not properly belong strictly to the industrial group, nor can its products be considered as consumer items. Drugs are promoted to one group, the physicians,...

Catalogue: ESOMAR Congress 1964
Author: Alberta R. Edwards
June 15, 1964
×

Citation

Edwards, A. R. (1964a, June 15). Marketing research in the pharmaceutical industry throughout the world. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/marketing-research-in-the-pharmaceutical-industry-throughout-the-world


Research papers

Industrial marketing research in Europe

Marketing research is perhaps 50 years old. But almost all the pre-war surveys were concerned with domestic consumers and not with industrial customers. Although there is little doubt that some research inquiries into industrial markets were...

Catalogue: ESOMAR Yearbook 1963-1964
Author: Aubrey Wilson
June 15, 1964
×

Citation

Wilson, A. (1964a, June 15). Industrial marketing research in Europe. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/industrial-marketing-research-in-europe


Research papers

The president's preface (English-French-German)

The role of ESOMAR, therefore, is to be the focal point of pioneers, those who have the faith and the enthusiasm to examine thoroughly their method a within a group of individuals who are ardent propagandist of market research in those national...

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
×

Citation

Fournis, Y. (1964a, June 15). The president's preface (English-French-German). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-president-s-preface-english-french-german--258


Research papers

The years's work

Report of the years' work for the years 1963-1964.

Catalogue: ESOMAR Yearbook 1963-1964
Author: Jan van Rees
June 15, 1964
×

Citation

van Rees, J. (1964a, June 15). The years's work. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-years-s-work


Research papers

The year's work

Report of the activities for the years 1962-63.

Catalogue: ESOMAR Yearbook 1962-1963
Author: ESOMAR B.V.
August 1, 1963
×

Citation

B.V., E. (1963a, August 01). The year's work. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-year-s-work


Research papers

The use of the telephone in industrial market research

The telephone as a mean of conducting market research is of course not new. For many years it has been used when approaching consumers, or radio listeners, or television viewers, and these respondents have accepted the telephone voice asking...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Max K. Adler
June 15, 1963
×

Citation

Adler, M. K. (1963a, June 15). The use of the telephone in industrial market research. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-use-of-the-telephone-in-industrial-market-research


Research papers

The information concept as a key to industrial market research method

Can any market researcher think of a plausible reason why research in industrial markets lags so far behind research amongst consumers? Let us examine some facts, a literature about industrial market research (abbreviated IMR) is almost non-existent....

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Coen C. J. de Koning
June 15, 1962
×

Citation

de Koning, C. C. (1962a, June 15). The information concept as a key to industrial market research method. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-information-concept-as-a-key-to-industrial-market-research-method


Research papers

Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961 (German)

My purpose is to show that, in public opinion research, we must find the right formulation of questions and derive the right conclusions. Let me explain this with a few concrete questions. In Germany there is a lot of talk about prosperity, but...

Catalogue: ESOMAR Yearbook 1962-1963
Author: ESOMAR B.V.
August 1, 1961
×

Citation

B.V., E. (1961a, August 01). Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961 (German). ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/speech-by-professor-ludwig-erhard-german-federal-minister-for-economic-affairs-at-the-esomar-wapor-congress-in-baden-baden-on-september-11th-1961-german-


Research papers

Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961

My purpose is to show that, in public opinion research, we must find the right formulation of questions and derive the right conclusions. Let me explain this with a few concrete questions. In Germany there is a lot of talk about prosperity, but...

Catalogue: ESOMAR Yearbook 1962-1963
Author: Ludwig Erhard
August 1, 1961
×

Citation

Erhard, L. (1961a, August 01). Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/speech-by-professor-ludwig-erhard-german-federal-minister-for-economic-affairs-at-the-esomar-wapor-congress-in-baden-baden-on-september-11th-1961