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The years's work

Date of publication: June 15, 1964

Catalogue: ESOMAR Yearbook 1963-1964

Author: Jan van Rees

Abstract:

Report of the years' work for the years 1963-1964.

Jan van Rees

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

van Rees, J. (1964a, June 15). The years's work. ANA - ESOMAR. Retrieved November 21, 2025, from


https://ana.esomar.org/documents/the-years-s-work