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Research papers

Research and developing countries

I have been living and doing research In a so-called "developing country" for the past eight, months, and I have passed through several others in that category en route from Korea to Baden-Baden. To begin with, perhaps I should describe for you...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Helen M. Grossley
June 15, 1961
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Citation

Grossley, H. M. (1961a, June 15). Research and developing countries. ANA - ESOMAR. Retrieved June 22, 2024, from


https://ana.esomar.org/documents/research-and-developing-countries


Research papers

Southeast Asia

Governments - new and almost new - are confronted with the immediate need of knowing what policies are acceptable to whom and under what terms. This need is not always recognized. Yet a recent statement by a Cabinet Minister in one country that...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Emily Lewis Jones
June 15, 1961
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Citation

Jones, E. L. (1961a, June 15). Southeast Asia. ANA - ESOMAR. Retrieved June 22, 2024, from


https://ana.esomar.org/documents/southeast-asia


Research papers

Research developments in North and South America

In the first part of this talk, I approach the question of research and things which might be of interest to you, as researchers in the American market with all modesty. And with your indulgence then I would like to confine these remarks to a very...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: E. C. Wilson
June 15, 1961
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Citation

Wilson, E. C. (1961a, June 15). Research developments in North and South America. ANA - ESOMAR. Retrieved June 22, 2024, from


https://ana.esomar.org/documents/research-developments-in-north-and-south-america


Research papers

Models in market research

Discussions at last year's ESOMAR congress at Scheveningen have shown a growing need for scientific methods in Market Research (science in the sense of exact natural sciences), they have shown, however, at the same time a regrettable lack of...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Johannes Ax
June 15, 1961
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Citation

Ax, J. (1961a, June 15). Models in market research. ANA - ESOMAR. Retrieved June 22, 2024, from


https://ana.esomar.org/documents/models-in-market-research


Research papers

The development of marketing research in the Indian Union

The growth of market research in the last two years in the Indian Union has happily been far greater than the growth in the markets concerned. One perhaps can say that this is due to the result of recognition last, that the marketing research...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Eric Paul Woollett Da Costa
June 15, 1961
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Citation

Da Costa, E. P. (1961a, June 15). The development of marketing research in the Indian Union. ANA - ESOMAR. Retrieved June 22, 2024, from


https://ana.esomar.org/documents/the-development-of-marketing-research-in-the-indian-union


Research papers

Models in market research (German)

Discussions at last year's ESOMAR congress at Scheveningen have shown a growing need for scientific methods in Market Research (science in the sense of exact natural sciences), they have shown, however, at the same time a regrettable lack of...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Johannes Ax
June 15, 1961
×

Citation

Ax, J. (1961a, June 15). Models in market research (German). ANA - ESOMAR. Retrieved June 22, 2024, from


https://ana.esomar.org/documents/models-in-market-research-german-


Research papers

Marketing activities in Japan

The postwar development of the Japanese economy has been remarkable. Following the economic reconstruction which was largely effected within a decade, the national economic activities have moved far beyond the prewar level, and are maintaining a...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Hiromitsu Homma
June 15, 1961
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Citation

Homma, H. (1961a, June 15). Marketing activities in Japan. ANA - ESOMAR. Retrieved June 22, 2024, from


https://ana.esomar.org/documents/marketing-activities-in-japan


Research papers

Research in Africa

This report does not pretend to deal fully with the vast subject implied by the title. Africa is an immense and varied continent and psychological and sociological research are at widely differing levels in the different parts. I cannot claim a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Charles Celier
June 15, 1959
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Citation

Celier, C. (1959a, June 15). Research in Africa. ANA - ESOMAR. Retrieved June 22, 2024, from


https://ana.esomar.org/documents/research-in-africa


Research papers

Research in Africa (French)

This report does not pretend to deal fully with the vast subject implied by the title. Africa is an immense and varied continent and psychological and sociological research are at widely differing levels in the different parts. I cannot claim a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Charles Celier
June 15, 1959
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Citation

Celier, C. (1959a, June 15). Research in Africa (French). ANA - ESOMAR. Retrieved June 22, 2024, from


https://ana.esomar.org/documents/research-in-africa-french-