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Research papers

Market research in Denmark

In the spring of 1963 a pending general labour dispute caused a slowdown in marketing research activities in Denmark. When this dispute was brought to an end there was a revival resisting in more market research work than in any preceding year. The...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Per Dam
June 15, 1965
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Citation

Dam, P. (1965a, June 15). Market research in Denmark. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/market-research-in-denmark


Research papers

Opinion and market research in France

The systematic use of opinion and market research is relatively new in France. In summing up the most important development to be seen is the ever increasing variety of the objectives of opinion and market research. The reason for this lies generally...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Jacques de Felice
June 15, 1965
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Citation

de Felice, J. (1965a, June 15). Opinion and market research in France. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/opinion-and-market-research-in-france


Research papers

Market research in The Netherlands

A Dutch association of market researchers was established in May 1963. On 15th October 1963 the first meeting devoted to market research was organized in Scheveningen. Some 400 people took part representing a large number of Dutch industries,...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Marijn Veraart
June 15, 1965
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Citation

Veraart, M. (1965a, June 15). Market research in The Netherlands. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/market-research-in-the-netherlands


Research papers

Trends in test marketing research

One of the sacred institutions of American grocery and drug product marketing today is the test market. Virtually no products ai-e extended to national distribution and placed into major product runs without extensive test market ing experience. The...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: David Harding
June 15, 1965
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Citation

Harding, D. (1965a, June 15). Trends in test marketing research. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/trends-in-test-marketing-research


Research papers

The activities of the International Marketing Federation

The support ESOMAR could give to the I.M.F. is considerable. In fact ESOMAR is the European platform where the best specialists meet, those who want to discuss their ideas with their foreign colleagues and who want to share them with them. The I.M.F....

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
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Citation

Fournis, Y. (1964a, June 15). The activities of the International Marketing Federation. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-activities-of-the-international-marketing-federation


Research papers

The president's preface (English-French-German)

The role of ESOMAR, therefore, is to be the focal point of pioneers, those who have the faith and the enthusiasm to examine thoroughly their method a within a group of individuals who are ardent propagandist of market research in those national...

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
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Citation

Fournis, Y. (1964a, June 15). The president's preface (English-French-German). ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-president-s-preface-english-french-german-


Research papers

The activities of the International Marketing Federation (French)

The support ESOMAR could give to the I.M.F. is considerable. In fact ESOMAR is the European platform where the best specialists meet, those who want to discuss their ideas with their foreign colleagues and who want to share them with them. The I.M.F....

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
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Citation

Fournis, Y. (1964a, June 15). The activities of the International Marketing Federation (French). ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/the-activities-of-the-international-marketing-federation-french-


Research papers

Marketing research in the pharmaceutical industry throughout the world

The pharmaceutical industry is one of the hard-to-classify, unique industries, which does not properly belong strictly to the industrial group, nor can its products be considered as consumer items. Drugs are promoted to one group, the physicians,...

Catalogue: ESOMAR Congress 1964
Author: Alberta R. Edwards
June 15, 1964
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Citation

Edwards, A. R. (1964a, June 15). Marketing research in the pharmaceutical industry throughout the world. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/marketing-research-in-the-pharmaceutical-industry-throughout-the-world


Research papers

Industrial marketing research in Europe

Marketing research is perhaps 50 years old. But almost all the pre-war surveys were concerned with domestic consumers and not with industrial customers. Although there is little doubt that some research inquiries into industrial markets were...

Catalogue: ESOMAR Yearbook 1963-1964
Author: Aubrey Wilson
June 15, 1964
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Citation

Wilson, A. (1964a, June 15). Industrial marketing research in Europe. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/industrial-marketing-research-in-europe