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Rice, J. (1983a, June 15). Strategic marketing needs strategic research. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/strategic-marketing-needs-strategic-research
Holmes, D. (1983a, June 15). Importance of trend research in the marketing branch of the pharmaceutical industry. ANA - ESOMAR. Retrieved September 22, 2024, from
Assael, H. (1982a, June 15). The uninvolved consumer. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/the-uninvolved-consumer
Tigert, D. J. (1980a, June 15). The impact of change on retail strategy, structure and performance. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/the-impact-of-change-on-retail-strategy-structure-and-performance
Yankelovich, D. (1980a, June 15). Planning advertising strategy. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/planning-advertising-strategy
Sheth and Horowitz (1977a, December 01). Strategies of increasing carpooling behavior among urban commuters. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/strategies-of-increasing-carpooling-behavior-among-urban-commuters
Gociski, J. W. (1977a, June 15). Marketing management information systems for market-oriented companies in centrally planned economy. ANA - ESOMAR. Retrieved September 22, 2024, from
Smith and Molloy (1976a, September 01). Fiesta. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/fiesta
Douglas, S. P. (1976a, June 15). What's fashion all about, and does it really matter anyhow?. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/what-s-fashion-all-about-and-does-it-really-matter-anyhow-