Back

Strategies of increasing carpooling behavior among urban commuters

Date of publication: December 1, 1977

Catalogue: Seminar 1977: Social Research

Authors: Jagdish N. Sheth, Abraham D. Horowitz

Abstract:

This paper represents an application of a theory of social change to the area of increasing carpooling (ride-sharing) behavior among urban commuters. The paper at first briefly describes alternative strategies of changing social behavior as proposed by Sheth (1976). Then, an empirical study carried out in the metropolitan Chicago area is described. Finally, various strategies for target segments are proposed as a comprehensive plan with which policy makers can increase carpooling (ridesharing) behavior.

Jagdish N. Sheth

Author

This is a long description of some author details.

Abraham D. Horowitz

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Sheth and Horowitz (1977a, December 01). Strategies of increasing carpooling behavior among urban commuters. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/strategies-of-increasing-carpooling-behavior-among-urban-commuters