Abstract:
This paper represents an application of a theory of social change to the area of increasing carpooling (ride-sharing) behavior among urban commuters. The paper at first briefly describes alternative strategies of changing social behavior as proposed by Sheth (1976). Then, an empirical study carried out in the metropolitan Chicago area is described. Finally, various strategies for target segments are proposed as a comprehensive plan with which policy makers can increase carpooling (ridesharing) behavior.
This could also be of interest:
Research Papers
GFK behavior scan
Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Wolfgang Twardawa, Peter Missner
Company: GfK
June 15, 1987
Research Papers
Changes in patient behavior in seeking medical help
Catalogue: Global Healthcare 2006
Author: Hongfei Zhang
 
February 6, 2006
Research Papers
Mapping and interpreting socio-cultural change in urban India
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Satyam Viswanathan
 
May 13, 2014
