Abstract:
This paper represents an application of a theory of social change to the area of increasing carpooling (ride-sharing) behavior among urban commuters. The paper at first briefly describes alternative strategies of changing social behavior as proposed by Sheth (1976). Then, an empirical study carried out in the metropolitan Chicago area is described. Finally, various strategies for target segments are proposed as a comprehensive plan with which policy makers can increase carpooling (ridesharing) behavior.
Research Papers
Nations and vacations
Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Author: Gabriele Morello
 
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Multi-dimensional preference analysis
Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Berend Wierenga
 
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Developing a corporate image for a university
Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: John H. Church, David W. Gillingham
 
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