This paper represents an application of a theory of social change to the area of increasing carpooling (ride-sharing) behavior among urban commuters. The paper at first briefly describes alternative strategies of changing social behavior as proposed by Sheth (1976). Then, an empirical study carried out in the metropolitan Chicago area is described. Finally, various strategies for target segments are proposed as a comprehensive plan with which policy makers can increase carpooling (ridesharing) behavior.
Author: Gabriele Morello
June 15, 1983
Authors: John H. Church, David W. Gillingham
June 15, 1981
- This could also be of interest