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Strategies of increasing carpooling behavior among urban commuters

Date of publication: December 1, 1977

Catalogue: Seminar 1977: Social Research

Authors: Jagdish N. Sheth, Abraham D. Horowitz

Abstract:

This paper represents an application of a theory of social change to the area of increasing carpooling (ride-sharing) behavior among urban commuters. The paper at first briefly describes alternative strategies of changing social behavior as proposed by Sheth (1976). Then, an empirical study carried out in the metropolitan Chicago area is described. Finally, various strategies for target segments are proposed as a comprehensive plan with which policy makers can increase carpooling (ridesharing) behavior.

Jagdish N. Sheth

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Abraham D. Horowitz

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Citation

Sheth and Horowitz (1977a, December 01). Strategies of increasing carpooling behavior among urban commuters. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/developing-a-corporate-image-for-a-university