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Research papers

Strategic vision of the new socialism development which joins the East with the West

Berlin wall demolition is such a historic act as the Fall of the Bastille was. Reforms in the East indicate the stalinist and dogmatic socialism breakdown, the birth of the market economy and radical change of the property relations. Bureaucratic...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Zivorad Zlatkovic, Mile Jovic
September 1, 1990
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Citation

Zlatkovic and Jovic (1990a, September 01). Strategic vision of the new socialism development which joins the East with the West. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/strategic-vision-of-the-new-socialism-development-which-joins-the-east-with-the-west


Research papers

Strategic target-group research: A new perspective for users

The task and objectives we set ourselves, and which brought us to SINUS, can be described as follows: 1. Identification of the existing market segments, along with the potential demand in the business and private flight market which is relevant for...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Michael Grande, Ulrich Becker
Company: SINUS Markt- und Sozialforschung GmbH
September 1, 1990
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Citation

Grande and Becker (1990a, September 01). Strategic target-group research: A new perspective for users . ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/strategic-target-group-research-a-new-perspective-for-users-


Research papers

Strategic target-group research: A new perspective for users (German)

The task and objectives we set ourselves, and which brought us to SINUS, can be described as follows: 1. Identification of the existing market segments, along with the potential demand in the business and private flight market which is relevant for...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Michael Grande, Ulrich Becker
Company: SINUS Markt- und Sozialforschung GmbH
September 1, 1990
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Citation

Grande and Becker (1990a, September 01). Strategic target-group research: A new perspective for users (German). ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/strategic-target-group-research-a-new-perspective-for-users-german-


Research papers

The contribution of research to a successful new brand

The paper illustrates the launch and development of the Heinz 'Weightwatchers' brand from 1985 to 1990 with particular attention paid to the contribution of research to this development, i.e. why research was necessary and how the results impacted on...

Catalogue: Seminar 1990: New Product Development
Authors: Sue Nicholls, Alison Hollinrake
Company: Kraft Heinz Company
June 15, 1990
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Citation

Nicholls and Hollinrake (1990a, June 15). The contribution of research to a successful new brand. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/the-contribution-of-research-to-a-successful-new-brand


Research papers

Strategic issues in European cross border mergers and acquisitions

Acquisitions are a principal way in which companies grow and expand. Therefore, the strategic implications of them are of considerable importance. However, reasons for acquisition are not always strategic in nature. The decision to acquire a company...

Catalogue: Seminar 1990: Countdown to 1992
Author: Willem van Someren Gréve
June 15, 1990
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Citation

van Someren Gréve, W. (1990a, June 15). Strategic issues in European cross border mergers and acquisitions. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/strategic-issues-in-european-cross-border-mergers-and-acquisitions


Research papers

Socio-cultural trends and how they affect the public's reactions to art museums

Studies conducted by COFREMCA about the frequenting of 3 big museums (Musee d'Orsay in Paris, Modern and Contemporary Art Museum of Saint Etienne and the Fontainebleau Castle) prove that the dynamics of socio- cultural change are carrier of a demand...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Benoit Roederer
June 15, 1990
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Citation

Roederer, B. (1990a, June 15). Socio-cultural trends and how they affect the public's reactions to art museums. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/socio-cultural-trends-and-how-they-affect-the-public-s-reactions-to-art-museums


Research papers

Three surveys on one object

Tuscany has civilization: its artistic archeological been of the centres of the Etruscan objects - the to visitors in heritage (a large amount of findings) is now offered different contexts, such as museums (the steady exposition setting),...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Giancarla Baldini
June 15, 1990
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Citation

Baldini, G. (1990a, June 15). Three surveys on one object. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/three-surveys-on-one-object


Research papers

The transition and future of marketing research within a changing industrial and social structure

Japan is currently undergoing major changes in its macro- economic and social environment. These changes are affect- ing both its industrial and its consumer structure and are linked to the following trends: - trend towards 'soft' and service...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Kikuharu Fujitake
Company: Dentsu Macromill Insight
June 15, 1988
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Citation

Fujitake, K. (1988a, June 15). The transition and future of marketing research within a changing industrial and social structure. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/the-transition-and-future-of-marketing-research-within-a-changing-industrial-and-social-structure


Research papers

Segmenting the U.S. market for pleasure travel to Europe

American travel to Europe, having hovered around the four million mark for half a dozen years, took off in 1984 and appears to be reaching for a new plateau at around the six million level. Thus, on sheer size alone, this market deserves to be...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Edward Berrol
Company: Ogilvy
May 4, 1988
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Citation

Berrol, E. (1988a, May 04). Segmenting the U.S. market for pleasure travel to Europe. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/segmenting-the-u-s-market-for-pleasure-travel-to-europe