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Handyside and Irons (1976a, June 15). The trade as a consumer. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-trade-as-a-consumer
Schaefer, W. (1976a, June 15). At least sixty percent of promotion material is wasted!. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/at-least-sixty-percent-of-promotion-material-is-wasted-
Harrison and Hughes (1974a, December 04). The measurement of fashion. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-measurement-of-fashion
, C. (1974a, September 10). Report on trade and consumer research on Beekay-Bauknecht. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/report-on-trade-and-consumer-research-on-beekay-bauknecht
Schürmeyer, M. (1974a, September 01). Order form research for trade conscious marketing (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/order-form-research-for-trade-conscious-marketing-german-
Schürmeyer, M. (1974a, September 01). Order form research for trade conscious marketing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/order-form-research-for-trade-conscious-marketing
Gautschi, M. (1974a, April 01). The IHA retail trade index. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-iha-retail-trade-index
, C. (1973a, October 23). Thwaites image study . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/thwaites-image-study-
, C. (1973a, August 19). Image research . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/image-research-