Resources Library by ANA

Foresight and Macro-Trends

What's it about? ?The real art of discovery consists not in finding new lands, but in seeing with new eyes.?Join Jessica Southard, Senior Insights Leader at MARS Incorporated, in this complimentary educational webinar about emerging...

Catalogue: Webinars 2022

Authors: Stephen Kraus, Jessica Southard

Companies: MRII, Mars Wrigley

September 30, 2022

Leveraging Regional Trends

Numerous trend reports are published every year by trend watchers, creative agencies and marketing consultingfirms. Although most reports are quite insightful, they often present rather generic trends. For clients to have acompetitive advantage, it...

Catalogue: Future-Proofing and Foresight

Authors: Kjell Massen, Nikoletta Abrayni

Companies: InSites Consulting, Diageo

April 14, 2022

The key trends changing the face of market research in 2021

Join Qualtrics as we dive into insights from our first annual study into market research trends around the world.Learn how the industry reframed priorities in the aftermath of COVID-19, and how organisations are adapting their market research...

Catalogue: Webinars 2021

Authors: Sonny Sethi, Peter Hammer, Mark Czeisler, Eleanor O'Dwyer-Duggan

Company: Qualtrics XM Institute

May 6, 2021

Evolution continued: The future of the data, analytics and insights industry

Before the pandemic, the research industry was already evolving from the traditional agency model where a project is designed, executed, and delivered (usually in a PowerPoint deck that is reviewed and shelved) to a dynamic, data-driven approach that...

Catalogue: Webinars 2020

Authors: Jacqueline Rousseau-Anderson, Andrew Konya, John Ouren, Reineke Reitsma, Torbjörn Andersson

Companies: Forsta, Forrester, ScaleHouse, Remesh, Symphony Technology Group

November 17, 2020

Computing the crystal ball

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Chandan Agarwal, Barnava Nandi

Company: Unilever

November 3, 2020

Sustainable tourism

This paper explores the topic of sustainable tourism, making the case that it is the next big opportunity for Latin America. It does this by first introducing sustainable tourism as a concept and identifying key stakeholders who can be impacted by...

Catalogue: Latin America 2020 - Insights Festival

Author: Julia Fillingame

Company: Euromonitor International

October 19, 2020

Brands Connect: Is food a trend, a culture or a need?

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series

Authors: Begonia Fafian, Luca Gentile

Companies: The Coca-Cola Company , Pastificio Rana

October 14, 2020

The global insights industry: Trends and forecasts

ESOMAR launches its 32nd report on the size and characteristics of the insights industry and as the industry transforms, so has the report adapted to the current landscape. Join us to discover the changes the industry experienced in 2019, how it is...

Catalogue: Insights Festival 2020

Author: Xabier Palacio

September 16, 2020

2020 Global Market Research report: What's new?

This event will present some of the most interesting features of the 2020 edition of ESOMAR's Global Market Research report. We will discuss the results, the changes from last year, and will explain how this legendary report keeps up with the times...

Catalogue: Insights Festival 2020

Authors: Ray Poynter, Xabier Palacio

September 16, 2020