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de Souza, M. (1997a, October 22). Desperately seeking 'cool' . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/desperately-seeking-cool-
Troiano, J. (1997a, June 15). Brazilian teenagers go global. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brazilian-teenagers-go-global
Roy and Das Munshi (1997a, June 15). Supermarkets and the small independent retailer. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/supermarkets-and-the-small-independent-retailer
Antoniou, T. (1997a, February 01). Drilling or mining?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/drilling-or-mining-
Delmas and Zeller (1997a, February 01). Prometheus. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/prometheus
Boden and Clarke (1996a, June 15). Is size important?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/is-size-important-
Williams, Mollmann and Boutié (1996a, May 01). How to create customer preference . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-to-create-customer-preference-
Singh and Punoose (1996a, March 01). Retail audits . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/retail-audits-
Caller and Byfield (1995a, June 15). Implications of changing influences on consumers for transnational brand management and communications. ANA - ESOMAR. Retrieved September 26, 2024, from