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Research papers

The British motorist and the oil crisis

This paper describes how motorists in the United Kingdom reacted to a series of events following the Arabs-Israeli war of 1973. These events include petrol shortages, both threatened and actual, appeals to save fuel in the national interest, both...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: David Lowe-Watson
August 1, 1975
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Citation

Lowe-Watson, D. (1975a, August 01). The British motorist and the oil crisis. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/the-british-motorist-and-the-oil-crisis


Research papers

Problems of research buyers and the effect in Britain of the development of a research users' association

This paper starts by discussing the particular problems of market researchers working for manufacturing and other organisations which use research in their marketing, and in general depend on market research agencies to carry out all or some of the...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: John A. Bound
August 1, 1975
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Citation

Bound, J. A. (1975a, August 01). Problems of research buyers and the effect in Britain of the development of a research users' association. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/problems-of-research-buyers-and-the-effect-in-britain-of-the-development-of-a-research-users-association


Research papers

Seeking a balance between the needs of a bank and the demands of the market place

Competition among banks in the United Kingdom developed very rapidly in the first half of the nineteen-seventies. The introduction of "Competition and Credit Control" in 1971 was a major factor in hastening the destruction of the earlier cartelistic...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Geoffrey C. Naylor
February 1, 1975
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Citation

Naylor, G. C. (1975a, February 01). Seeking a balance between the needs of a bank and the demands of the market place . ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/seeking-a-balance-between-the-needs-of-a-bank-and-the-demands-of-the-market-place-


Research papers

Marketing research for financial services

The paper defines marketing research for financial institutions and services and indicates how research should be employed in support of marketing planning. A brief history of the development of marketing as a concept and market research as a service...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: Robert M. Worcester, Roger J. Stubbs
February 1, 1975
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Citation

Worcester and Stubbs (1975a, February 01). Marketing research for financial services. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/marketing-research-for-financial-services


Research papers

A segmentation study of the market for foundation garments

The shape of our paper is this. First to describe to you the background and our objectives. Second, to tell you briefly what was done. Third, to run over the key results found in Great Britain, fourth to say how they were used. And finally to offer a...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: H. Hargreaves, R. C. Roberts
December 4, 1974
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Citation

Hargreaves and Roberts (1974a, December 04). A segmentation study of the market for foundation garments. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/a-segmentation-study-of-the-market-for-foundation-garments


Research papers

Market research executives in Britain

This paper examines the market research profession in Britain from two view points: who we are at present and how we provide for the continuation of the species.

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: John A. Samuels, Peter Menneer
September 1, 1974
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Citation

Samuels and Menneer (1974a, September 01). Market research executives in Britain. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/market-research-executives-in-britain


Research papers

The changing face of agency research in the UK

The market research industry in the U.K. has not only grown appreciably over the last two decades, but it has also changed considerably in character and the way in which it is structured. The purpose of this paper is to look at what changes have...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: J. A. Fuller
May 1, 1974
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Citation

Fuller, J. A. (1974a, May 01). The changing face of agency research in the UK. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/the-changing-face-of-agency-research-in-the-uk


Research papers

Shopping styles and strategies and their relationship to in-store factors

This paper is concerned with increasing understanding of the mechanisms which determine how shoppers make purchasing decisions. It is particularly concerned with housewives shopping for branded packaged goods in self-service stores/supermarkets in...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: David Beazley, Tony Lunn
April 1, 1974
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Citation

Beazley and Lunn (1974a, April 01). Shopping styles and strategies and their relationship to in-store factors. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/shopping-styles-and-strategies-and-their-relationship-to-in-store-factors


Research papers

Housing and life style

This paper is a study of the people who, in this country, live in two distinct forms of housing: the owner occupier and the council tenant. It examines the differences between these two groups in terms of their demographics, their education, their...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Annette Horne
September 1, 1973
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Citation

Horne, A. (1973a, September 01). Housing and life style. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/housing-and-life-style