Abstract:
The shape of our paper is this. First to describe to you the background and our objectives. Second, to tell you briefly what was done. Third, to run over the key results found in Great Britain, fourth to say how they were used. And finally to offer a few thoughts on fashion, as illustrated by this study.
This could also be of interest:
Research Papers
Market segmentation
Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: A. l. Biel
Company: Ogilvy
September 1, 1972
Research Papers
Industrial market segmentation
Catalogue: Seminar 1981: Industrial Marketing Research
Author: Laszlo Unger
Company: Givaudan
October 1, 1981
Research Papers
Relevance of segmentation for market planning
Catalogue: Seminar 1972: Segmentation And Typology
Author: Jagdish N. Sheth
 
June 15, 1972
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)