Abstract:
The shape of our paper is this. First to describe to you the background and our objectives. Second, to tell you briefly what was done. Third, to run over the key results found in Great Britain, fourth to say how they were used. And finally to offer a few thoughts on fashion, as illustrated by this study.
Research Papers
Concluding remarks
Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Susan P. Douglas
 
December 4, 1974
Research Papers
The reflection of the effects of a changing environment in the development of requirements
Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: V. Vani
 
June 15, 1972
Research Papers
Chaste seductresses
Catalogue: ESOMAR Congress 1987
Author: Heather Mulholland
 
September 1, 1987
