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A segmentation study of the market for foundation garments

Date of publication: December 4, 1974

Catalogue: Seminar 1974: Fashion, Research And Marketing

Authors: H. Hargreaves, R. C. Roberts

Abstract:

The shape of our paper is this. First to describe to you the background and our objectives. Second, to tell you briefly what was done. Third, to run over the key results found in Great Britain, fourth to say how they were used. And finally to offer a few thoughts on fashion, as illustrated by this study.

H. Hargreaves

Author

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R. C. Roberts

Author

This is a long description of some author details.

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Hargreaves and Roberts (1974a, December 04). A segmentation study of the market for foundation garments. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/relevance-of-segmentation-for-market-planning