Resources Library by ANA

How design thinking allows market research to take the lead and become an innovation powerhouse

The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.Learn how combining...

Catalogue: Insights Festival 2020

Authors: Nicholas JianHao Lee, Alex Wilman

Companies: Northstar Research, FigureFigure Studios

September 15, 2020

Gen Z: Some like it old

In this presentation you will learn: The story of segmentation model creation (mistakes, learnings, new ideas), combining NPS (Net Promoter Score) and qualitative research and new product development: studying UX.

Catalogue: Fusion 2019

Authors: Benjamin Simmenauer, Charles Mezerette

Companies: respondi, leboncoin

November 10, 2019

Gen Z: Some like it old

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Catalogue: Fusion 2019

Authors: Benjamin Simmenauer, Charles Mezerette

Companies: respondi, leboncoin

November 10, 2019

Ceremony: YES! (Young ESOMAR Society) Award Finalists

6 young researchers take centre stage at the Congress to WOW us with their #Brilliance! Each has only 60 seconds to pitch their idea.

Catalogue: Congress 2018

Authors: Danika Smit, Emily Ozer, Hillary Ogwayo, Ray Xavery, Zeynep Kasap, Kevin Benny, Selina Pietsch

September 23, 2018

Research World (May-June 2018)

It's critically important that we engage this generation now about the value of research in society and its potential for them as a career. We need to stress its relevance, the passion that underlies it and its social importance. And, because this...

Catalogue: Research World 2018

Author: ESOMAR B.V.

June 1, 2018

2027, make your dream come true

90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.

Catalogue: Congress 2017: Visionary

Author: Dirk Huisman

Company: SKIM

September 4, 2017

Unclassed consumption

Unclassed Consumption is a study on the aspirations and similar consumption habits of Brazilian youngsters from different social classes. That is, references have become so alike since the emergence of the ‘new middle class' that, in a way, rich...

Catalogue: Latin America 2015: Carnival of Insights

Author: André Oliveira

April 28, 2015

How research can help build a successful CSR campaign

This presentation shows the case study of one of the most significant CSR campaigns in Poland regarding responsible drinking among young people. The campaign was initiated by the ?ywiec Group and was accompanied by a research project.In the first...

Catalogue: Congress 2013: Think Big

Authors: Dominika Maison, Jarosaw Herrmann

September 26, 2013

How research can help build a successful CSR campaign

This presentation shows the case study of one of the most significant CSR campaigns in Poland regarding responsible drinking among young people. The campaign was initiated by the Z?ywiec Group and was accompanied by a research project.In the first...

Catalogue: Congress 2013: Think Big

Authors: Dominika Maison, Jarosaw Herrmann

June 15, 2013