Resources Library by ANA

The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases

The U.S. test marketing scene has been going through revolutionary changes since 1980 with the advent of electronic technology with high powered minicomputers. It is now possible to collect supermarket laser scanner sales data, TV viewing patterns,...

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Author: Lynn Y.S. Lin

Company: Burke, Inc.

June 15, 1988

The Arab as researcher

In this paper I identify three factors that I believe are responsible for the past lack of quality in much of the research in the Arabian peninsula. Of the three factors I propose that the differences between the value systems of the Middle East and...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Mary Goodyear

June 15, 1987

Pricing research what should we actually remeasuring?

Pricing research should help companies to calculate the optimum price for each of their products, in order for companies to achieve their basic goal: Profitability. Pricing research however often fails to do this. Indeed, despite the large number of...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Authors: Martine Leroy-Sharman, Ian Tinn

June 15, 1987

Telematics at the service of marketing

Today, the search for efficiency and productivity has taken on new forms. For equal technical and financial attitudes and potentials, this competition is hereinafter based on new criteria: the quality of the data-transmission and the service offered...

Catalogue: Seminar 1987: Strategies For Service Management

Authors: Philippe Dorey, Jean-Louis Laborie

Company: KANTAR TNS Malaysia

June 15, 1987

Facing panel non-response, consequences and solutions

In this paper additional support is given to our statement that the quality of panel data must be improved before these data can be used as a firm basis for decision-making in marketing. To this end the case study is extended to cover data which...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Peter S.H. Leeflang, A. J. Olivier

June 15, 1982

The degree of information in advertisements

The degree of information contained in advertisements currently is a hot issue. Some consider it part of the social responsibility of marketing people not to publish only 'empty' advertisements, others have stated that more informative advertisements...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Authors: Costa Tchaoussoglou, Rob R. van den Heuvel, Jetty M. M. Plasschaert

June 15, 1981

Industrial sampling

There is no doubt that the quality or rather the reliability with which findings of any type of market research can be translated into practical use, is heavily dependent on the final sample that has been obtained. The sample directly deriving from...

Catalogue: Seminar 1981: Sampling Problems And Data Collection

Author: Robert J. Stegeman

May 1, 1981

The refinement of multi-media analyses about useful criteria for media planning (German)

The following contribution should make it clear even to researchers outside this specific field that media planning studies have tested many different approaches to see whether they led to a more highly discriminating description of the media and its...

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1980

The effect of the quality and quantity of interviewers on quality and quantity of data

Our contribution on the subject of interviewer variability is made in the spirit of the opening quotation made and endorsed by two leading authorities in the field: conscious that we can add only a small part to the fabric of knowledge, but...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: John A. Bound, John Freeman, John Mumford

September 1, 1980