Resources Library by ANA

Building the world's intelligence platform

Building the world's intelligence platform and capturing human behaviour at scale. The market research industry has a major problem: big brands don't trust its results. Companies are fed up with claimed behaviour and outdated panels and surveys. But...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Tugce Bulut

Company: Streetbees

November 11, 2018

Blindfolded, describing an elephant

There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it,...

Catalogue: Congress 2018

Author: Leigh Caldwell

September 23, 2018

Find YOUR Brilliance!

The future is here - calling for Brilliance from us all: to compete, to convince and to inspire. Executive speaking and gravitas coach Caroline Goyder, with comedian-turned-researcher Will Goodhand, will equip you to unlock YOUR personal brilliance.

Catalogue: Congress 2018

Authors: Caroline Goyder, Will Goodhand

Company: System1 Research Ltd

September 23, 2018

Thought leadership from win

Half of the population is women, making it a large and attractive market for many companies, but many are struggling to adapt. Women are still seen under certain stereotypes and it is still difficult for some companies to achieve a real and lasting...

Catalogue: Congress 2018

Author: Urpi Torrado

September 23, 2018

Leveraging the peer group support system

When conducting pen portrait studies, it is always a challenge to uncover the deep truth around our respondent's personality. In the spirit of getting rich and raw insights, we suggest to get to know the respondent through their peer group system - a...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Lee Lee Wei, Nur Amalina Abdul Rashid

Company: Kantar

May 23, 2018

Beyond lifestyles, trends and drinks (Spanish)

The market research industry has been developing many ways to understand consumers, to obtain data, to do research. Even though there exist incredible tools to develop what was mention, we know in many instances the information we obtain can be...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Maria Alejandra Velandia Sanchez, Andrea Ascarrunz

Company: Pernod Ricard

May 14, 2018

Application of NUDGE to improve re-launch success

In a world where the majority of brand re-launches are not successful, we look at a novel application of NUDGE, a Behavioral Sciences approach that can dramatically improve chances of relaunch success. We implemented small ideas in-market to help...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Ramanathan Vythilingam

Company: Unilever

May 13, 2018

Indian TV industry

Audiences no longer consume TV unilaterally. While current technology captures the audiences watching TV, it does not take into account their actual behaviour whilst consuming it. This paper attempts to answer the various multitasking/activities that...

Catalogue: Asia Pacific 2017: Discoveries

Author: Bipin Mundhwa

December 4, 2017

Big Data, AI, machine learning and behavioural science

Over the last three years, the deep learning version of machine learning has made more inroads into learning systems than all the artificial intelligence ever developed, particularly to understand image, voice and language processing, etc. The...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Bart Langton, Pascal Bourgeat

Company: Ipsos MRBI

December 4, 2017