Resources Library by ANA

Is the world really flat?

This paper looks at the general status and role of women in the society in countries that are culturally very different from each other and then examines the notions of love and romance among them. It explores in details to see if the forces of...

Catalogue: Congress 2008: Frontiers

Authors: Manish Makhijani, Sakkina Pittalwala

Companies: Flamingo, Unilever

September 26, 2008

Girls and leadership

Here has been a dearth of research around the issue of youth leadership in general, and gender and youth leadership in particular. neither scholars nor practitioners have furnished the definitive answers to questions such as, What exactly is youth...

Catalogue: Congress 2008: Frontiers

Authors: Nellie Gregorian, Kimberlee Salmond, Judy Schoenberg, Paula Fleshman, Michael Conn, William Sandy

September 15, 2008

Fragrance and self image

This paper presents one of the major results brought out by recent quali-quantitative surveys conducted in Europe on the woman fragrance market in selective outlets.It highlights the importance of the self-image that women wish to project through...

Catalogue: Fragrance 2007

Author: Marc Gilles

November 14, 2007

Arabian nights and the digital sheherazade

Media, internet and telecommunications are playing a major role in helping Saudis reach out and connect with each other and the rest of the world. In this digital age, communications barriers are coming down as many Arab women are breaking age old...

Catalogue: Qualitative 2007

Author: Tammy Jalboukh

Company: KANTAR TNS Malaysia

November 12, 2007

Women in the world's Muslim economies

Research can measure the effectiveness of women's empowerment initiatives in the Muslim world economies. It has a role to play in quantifying international program assumptions about Muslim women's desires, hopes and experiences.Many fundamental...

Catalogue: Congress 2007: Excellence

Author: Karl Feld

Company: D3 Systems, Inc.

September 19, 2007

Back on track

This presentation describes how Rexona lost its way in France and how research created a new category language to show the way back to growth. A fusion of different approaches was used including Semiotics, Extended Creativity Groups, In-depth...

Catalogue: Congress 2007: Excellence

Authors: John S. Pawle, Jaroslav Cir, Simon Patterson

Companies: Unilever, QRi Consulting Ltd.

September 19, 2007

Asia is geared up for Innovation!

Understanding the underlying needs of Asian women in using new products and services will provide a compass for the innovation journeys of companies. Exploring the innovations described by women in the region will help understand the different ways...

Catalogue: Asia Pacific 2007

Authors: Luc Rens, Gail Mackenzie

March 12, 2007

Tomorrow is a new consumer!

The world is looking intensely at Asia today, as it moves rapidly towards becoming not only the world's largest producer and consumer, but also the largest productive workforce. Marketers and policy makers everywhere are keen to know how to exploit...

Catalogue: Asia Pacific 2006

Authors: Sangeeta Gupta, Smita Bhosale

Company: Nielsen

March 19, 2006

Women's views on their portrayal in advertising

This presentation describes how women see themselves today, it explains how women think they have changed and it explores what is currently important to women in terms of their values.The presenters also aim to help brand owners reach for fresh...

Catalogue: Asia Pacific 2006

Authors: Sunanda Brahma, Gillem Lawson

March 19, 2006