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Asia is geared up for Innovation!

Date of publication: March 12, 2007

Catalogue: Asia Pacific 2007

Authors: Luc Rens, Gail Mackenzie

Abstract:

Understanding the underlying needs of Asian women in using new products and services will provide a compass for the innovation journeys of companies. Exploring the innovations described by women in the region will help understand the different ways to create desirable innovations for women within the Asia Pacific region. Success in innovations is tied to the identification and understanding of the key factors that drive innovation, the culture, category and personal needs of women in Asia.

Luc Rens

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Gail Mackenzie

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https://ana.esomar.org/documents/southeast-asia-see-tomorrow-today-8384