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Videos

Overview of fraud in online advertising

Online advertising is a multibillion dollar business with a growing pace of +/-15% per year, even during the economic crisis. This economic figures have motivated fraudsters to implement different mechanisms to obtain economic benefits out of not...

Catalogue: Seminar 2016: Media Return on Investment
Author: Ángel Cuevas Rumín
June 15, 2016
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Citation

Cuevas Rumín, . (2016a, June 15). Overview of fraud in online advertising. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/overview-of-fraud-in-online-advertising


Videos

How social media listening & analytics can help marketers estimate the ROI of their digital campaigns

With today's technology, one simple infographic dashboard can offer busy marketing executives a decision making tool that they can use daily to make calls on which organic posts to support with advertising euros. Connecting APIs of a Twitter account,...

Catalogue: Seminar 2016: Media Return on Investment
Author: Michalis Michael
June 15, 2016
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Citation

Michael, M. (2016a, June 15). How social media listening & analytics can help marketers estimate the ROI of their digital campaigns. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/how-social-media-listening-analytics-can-help-marketers-estimate-the-roi-of-their-digital-campaigns


Videos

Measuring the effectiveness of advertising

Consumers are not necessarily interested in most brands or ads. Usually they do not have time to reflect on what the ad means for them and the brand. This means that it is necessary to understand the way consumers are processing ads. An optimal...

Catalogue: Congress 2016: #WOW
Author: Sjoerd Koornstra
June 15, 2016
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Citation

Koornstra, S. (2016a, June 15). Measuring the effectiveness of advertising. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/measuring-the-effectiveness-of-advertising


Videos

The best and fairest ways to measure Twitter ROI

The aim of the presentation is to analyse the best way to measure the Twitter advertising ROI.

Catalogue: Seminar 2016: Media Return on Investment
Author: Nathaniel Greywoode
June 15, 2016
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Citation

Greywoode, N. (2016a, June 15). The best and fairest ways to measure Twitter ROI . ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/the-best-and-fairest-ways-to-measure-twitter-roi-


Videos

Advances in hybrid television audience measurement

EGTA is the European trade association for marketers of advertising solution across screens and audio platform. Their mission is to assist and enable televisions and radios to monetise effectively audiovisual content through advertising solutions.

Catalogue: Seminar 2016: Media Return on Investment
Author: Caroline Brasseur
June 15, 2016
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Citation

Brasseur, C. (2016a, June 15). Advances in hybrid television audience measurement. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/advances-in-hybrid-television-audience-measurement


Videos

The best and fairest ways to measure Twitter ROI

The aim of the presentation is to analyse the best way to measure the Twitter advertising ROI.

Catalogue: Seminar 2016: Media Return on Investment
Author: Nathaniel Greywoode
June 15, 2016
×

Citation

Greywoode, N. (2016a, June 15). The best and fairest ways to measure Twitter ROI . ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/the-best-and-fairest-ways-to-measure-twitter-roi-


Videos

Predictive marketing

Digital advertising is one of the largest and open playgrounds for machine learning, data mining and related analytic approaches. This development is fueled by unparalleled access to consumer activity across all digital devices and the rise of...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Claudia Perlich
June 15, 2016
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Citation

Perlich, C. (2016a, June 15). Predictive marketing. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/predictive-marketing


Videos

Re-imagine marketing research

Imagine a world in which communications through all touchpoints are 'RAVES', which stands for being RELEVANT and RESPECTFUL, ACTIONABLE, VALUABLE whether in monetary, cognitive or emotional terms and provide an exceptional EXPERIENCE, telling a...

Catalogue: Congress 2016: #WOW
Author: Jerry (Yoram) Wind
June 15, 2016
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Citation

Wind, J. (2016a, June 15). Re-imagine marketing research. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/re-imagine-marketing-research


Videos

Reel happiness

Pearl & Dean face an ongoing challenge to demonstrate the effectiveness of cinema advertising to global brands, who are faced with a myriad of media channels competing for their spend.The cinema advertising industry is data rich, with access to lots...

Catalogue: Congress 2015: Revelations
Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight
October 1, 2015
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Citation

Lawrence, Cremin and McKnight (2015a, October 01). Reel happiness. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/reel-happiness