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Research papers

The duplication of television viewing between and within channels

In the United Kingdom some 85% of homes have a television set capable of receiving at least two different channels. The results to be described in this paper concern the use these viewers make of the choice available to them. There has been much...

Catalogue: ESOMAR Congress 1968
Author: Gerald J. Goodhardt
June 15, 1968
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Citation

Goodhardt, G. J. (1968a, June 15). The duplication of television viewing between and within channels. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/the-duplication-of-television-viewing-between-and-within-channels


Research papers

A housing layout survey

Audits of Great Britain Limited recently collaborated with the Ministry of Housing and Local Government on the Housing Layout Survey described in this paper. The Survey is part of a long term programme of research which has already included a desk...

Catalogue: ESOMAR Congress 1968
Author: John F. Drakeford
June 15, 1968
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Citation

Drakeford, J. F. (1968a, June 15). A housing layout survey. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/a-housing-layout-survey


Research papers

Infrastructure for the collection of data without coding (IPSISCO)

The swift adaptation of digital computer programs and languages to public opinion poll data processing has revolutionized the working methods of market research firms. However, while the data processing methods have undergone radical changes, the...

Catalogue: ESOMAR Congress 1968
Author: Theodore Tatarczuk
June 15, 1968
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Citation

Tatarczuk, T. (1968a, June 15). Infrastructure for the collection of data without coding (IPSISCO). ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/infrastructure-for-the-collection-of-data-without-coding-ipsisco-


Research papers

Survey of actual problems pertaining to the economic organizations in Yugoslavia

According to the researches performed up to now may be seen that the results of such and similar inquiries may very efficiently contribute to making such decisions (measures) which will influence upon the recovery of economic trends and improvement...

Catalogue: ESOMAR Congress 1968
Author: Julije Drasinover
June 15, 1968
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Citation

Drasinover, J. (1968a, June 15). Survey of actual problems pertaining to the economic organizations in Yugoslavia. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/survey-of-actual-problems-pertaining-to-the-economic-organizations-in-yugoslavia


Research papers

Agricultural shows as a communication medium

In this paper I am concerned solely with their value as a means of communicating information about products and services, specifically to farmers. It is an area on which there is little information available, though in talking to manufacturers and...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Angus Thomas
May 1, 1968
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Citation

Thomas, A. (1968a, May 01). Agricultural shows as a communication medium. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/agricultural-shows-as-a-communication-medium


Research papers

Comments on mr. Knappert's paper

During the course of the paper given by Mr. Knapper from Makrotest it was mentioned that interviews with farmers can only be carried out by industrial interviewers. In the contrary we found that discussing political problems with farmers can not be...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Yola Laupheimer
May 1, 1968
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Citation

Laupheimer, Y. (1968a, May 01). Comments on mr. Knappert's paper. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/comments-on-mr-knappert-s-paper


Research papers

Forecasting capital expenditure on machinery and prefabricated buildings

This short paper summarises the main findings on some experimental research, particularly for the four year period 1960-1963. The paper will describe briefly, the thinking behind the approach, the method used to collect the information, what the data...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: W. Miller Crichton
May 1, 1968
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Citation

Crichton, W. M. (1968a, May 01). Forecasting capital expenditure on machinery and prefabricated buildings. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/forecasting-capital-expenditure-on-machinery-and-prefabricated-buildings


Research papers

Problems of government intervention in agriculture

The broad purposes of this paper are: 1. To review governmental intervention in agriculture in terms of reasons, objectives and means, and comment on some forces which seem to be changing the frame of reference and focus in which such intervention...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: T. K. Warley
May 1, 1968
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Citation

Warley, T. K. (1968a, May 01). Problems of government intervention in agriculture. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/problems-of-government-intervention-in-agriculture


Research papers
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Citation

Pickard, D. H. (1968a, May 01). Some comments on: "The problems of governments intervention in agriculture". ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/some-comments-on-the-problems-of-governments-intervention-in-agriculture-