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Videos

Building the world's intelligence platform

Building the world's intelligence platform and capturing human behaviour at scale. The market research industry has a major problem: big brands don't trust its results. Companies are fed up with claimed behaviour and outdated panels and surveys. But...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Tugce Bulut
Company: Streetbees
November 11, 2018
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Citation

Bulut, T. (2018a, November 11). Building the world's intelligence platform. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/building-the-world-s-intelligence-platform-


Videos
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Citation

Marron and Mooney (2018a, November 11). A picture paints a thousand words. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-picture-paints-a-thousand-words


Videos

Augmented market intelligence

Whereas Market Intelligence is a well-known term, the expansion into Augmented Market Intelligence might need some explaining. The logic here is the fusion of it with Augmented Intelligence, a term coming from the Artificial Intelligence / Machine...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kimmo Valtonen
November 11, 2018
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Citation

Valtonen, K. (2018a, November 11). Augmented market intelligence. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/augmented-market-intelligence


Videos
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Citation

Nash, P. (2018a, November 11). Data edge summary. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/data-edge-summary


Research papers

Fast fashion delivered

Thus the proactive research was able to effectively utilise technology, passive techniques and leverage internal and secondary data available to deliver quality and on the go insights leading to improved engagement and increased revenue. There was...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Archana Pai, Priyanka Bhargav
November 11, 2018
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Citation

Pai and Bhargav (2018a, November 11). Fast fashion delivered. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fast-fashion-delivered


Research papers

Demonstrating the advantage of artificial intelligence in market research

Gary Ellis, COO and co-Founder of Remesh, in this piece outlines key advantages of AI in market research resulting from work with a number of organisations facing the challenge if transitioning from traditional market research to modern...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Gary Ellis
November 11, 2018
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Citation

Ellis, G. (2018a, November 11). Demonstrating the advantage of artificial intelligence in market research . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/demonstrating-the-advantage-of-artificial-intelligence-in-market-research--9453


Research papers

Augmented market intelligence

Whereas Market Intelligence is a well-known term, the expansion into Augmented Market Intelligence might need some explaining. The logic here is the fusion of it with Augmented Intelligence, a term coming from the Artificial Intelligence / Machine...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kimmo Valtonen
November 11, 2018
×

Citation

Valtonen, K. (2018a, November 11). Augmented market intelligence. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/augmented-market-intelligence-9441


Research papers

How SONOS understands drivers of NPS by using AI better, faster, cheaper

Text data is an untapped goldmine: By using text categorizations, AI can predict NPS better than with closed questions. NLP analytics had been used for auto-coding with great precision. Results shaped SONOS' product development strategy.

Catalogue: Congress 2018
Authors: Frank Buckler, Dennis Brosnan
September 23, 2018
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Citation

Buckler and Brosnan (2018a, September 23). How SONOS understands drivers of NPS by using AI better, faster, cheaper. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-sonos-understands-drivers-of-nps-by-using-ai-better-faster-cheaper-9365


Research papers

Alexa, order Heineken

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

Catalogue: Congress 2018
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
September 23, 2018
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Citation

Huisman and Huisman (2018a, September 23). Alexa, order Heineken . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/alexa-order-heineken--9345